Chinese students’ selection of cross-border cooperative universities for tertiary education: intrinsic and extrinsic motivations
Purpose – This study aims to investigate and identify key motivations behind Chinese students’ decisions to enroll in a bachelor’s degree program at a cross-border cooperative university (CBCU). Design/methodology/approach – Semi-structured interviews were conducted with 12 undergraduate students wh...
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| Format: | Article |
| Language: | English |
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Emerald Publishing
2025-06-01
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| Series: | Higher Education Evaluation and Development |
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| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/HEED-11-2024-0052/full/pdf |
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| author | Huaqing He |
| author_facet | Huaqing He |
| author_sort | Huaqing He |
| collection | DOAJ |
| description | Purpose – This study aims to investigate and identify key motivations behind Chinese students’ decisions to enroll in a bachelor’s degree program at a cross-border cooperative university (CBCU). Design/methodology/approach – Semi-structured interviews were conducted with 12 undergraduate students who are currently enrolled in a cross-border cooperative university (CBCU). The data were analyzed based on the intrinsic and extrinsic motivation framework of Self-Determination Theory (SDT). Findings – Two primary motivations were identified: intrinsic motivations, including the desire for new experiences, quality educational resources, broader horizons and institutional support; and extrinsic motivations, such as constraints from Gaokao scores, uncertainties from the National College Entrance Examination system and the institution’s reputation enhancing their academic credentials. Most students exhibit a combination of these motivations, which interact to influence their university choice, with variations based on individual profiles. Originality/value – By examining and understanding the motivations of Chinese students, this study provides insights for higher education institutions to enhance student-centered services and highlights the benefits of educational collaboration, offering guidance for policymakers and stakeholders involved in similar initiatives. |
| format | Article |
| id | doaj-art-7a1756d980b744b587c8a39bf49580a8 |
| institution | DOAJ |
| issn | 2514-5789 2514-5797 |
| language | English |
| publishDate | 2025-06-01 |
| publisher | Emerald Publishing |
| record_format | Article |
| series | Higher Education Evaluation and Development |
| spelling | doaj-art-7a1756d980b744b587c8a39bf49580a82025-08-20T03:07:43ZengEmerald PublishingHigher Education Evaluation and Development2514-57892514-57972025-06-01191546910.1108/HEED-11-2024-0052Chinese students’ selection of cross-border cooperative universities for tertiary education: intrinsic and extrinsic motivationsHuaqing He0Faculty of Education, The University of Hong Kong, Hong Kong, ChinaPurpose – This study aims to investigate and identify key motivations behind Chinese students’ decisions to enroll in a bachelor’s degree program at a cross-border cooperative university (CBCU). Design/methodology/approach – Semi-structured interviews were conducted with 12 undergraduate students who are currently enrolled in a cross-border cooperative university (CBCU). The data were analyzed based on the intrinsic and extrinsic motivation framework of Self-Determination Theory (SDT). Findings – Two primary motivations were identified: intrinsic motivations, including the desire for new experiences, quality educational resources, broader horizons and institutional support; and extrinsic motivations, such as constraints from Gaokao scores, uncertainties from the National College Entrance Examination system and the institution’s reputation enhancing their academic credentials. Most students exhibit a combination of these motivations, which interact to influence their university choice, with variations based on individual profiles. Originality/value – By examining and understanding the motivations of Chinese students, this study provides insights for higher education institutions to enhance student-centered services and highlights the benefits of educational collaboration, offering guidance for policymakers and stakeholders involved in similar initiatives.https://www.emerald.com/insight/content/doi/10.1108/HEED-11-2024-0052/full/pdfTransnational higher educationCross-border cooperative university (CBCU)International branch campusesGreater Bay Area (GBA)Student choiceMotivation |
| spellingShingle | Huaqing He Chinese students’ selection of cross-border cooperative universities for tertiary education: intrinsic and extrinsic motivations Higher Education Evaluation and Development Transnational higher education Cross-border cooperative university (CBCU) International branch campuses Greater Bay Area (GBA) Student choice Motivation |
| title | Chinese students’ selection of cross-border cooperative universities for tertiary education: intrinsic and extrinsic motivations |
| title_full | Chinese students’ selection of cross-border cooperative universities for tertiary education: intrinsic and extrinsic motivations |
| title_fullStr | Chinese students’ selection of cross-border cooperative universities for tertiary education: intrinsic and extrinsic motivations |
| title_full_unstemmed | Chinese students’ selection of cross-border cooperative universities for tertiary education: intrinsic and extrinsic motivations |
| title_short | Chinese students’ selection of cross-border cooperative universities for tertiary education: intrinsic and extrinsic motivations |
| title_sort | chinese students selection of cross border cooperative universities for tertiary education intrinsic and extrinsic motivations |
| topic | Transnational higher education Cross-border cooperative university (CBCU) International branch campuses Greater Bay Area (GBA) Student choice Motivation |
| url | https://www.emerald.com/insight/content/doi/10.1108/HEED-11-2024-0052/full/pdf |
| work_keys_str_mv | AT huaqinghe chinesestudentsselectionofcrossbordercooperativeuniversitiesfortertiaryeducationintrinsicandextrinsicmotivations |