La fabrique communicationnelle du prestige du consulting dans les processus de mythification de McKinsey & Company et du Boston Consulting Group
This paper examines corporate narratives about two major international consulting firms—McKinsey & Company and the Boston Consulting Group—to see how these organizations are mythologized. The authors examine the construction of their mythical reputations based on how their organizational discour...
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| Main Authors: | , |
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| Format: | Article |
| Language: | fra |
| Published: |
Université Laval
2022-10-01
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| Series: | Communication |
| Subjects: | |
| Online Access: | https://journals.openedition.org/communication/16773 |
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