La fabrique communicationnelle du prestige du consulting dans les processus de mythification de McKinsey & Company et du Boston Consulting Group
This paper examines corporate narratives about two major international consulting firms—McKinsey & Company and the Boston Consulting Group—to see how these organizations are mythologized. The authors examine the construction of their mythical reputations based on how their organizational discour...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | fra |
| Published: |
Université Laval
2022-10-01
|
| Series: | Communication |
| Subjects: | |
| Online Access: | https://journals.openedition.org/communication/16773 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1850125910909386752 |
|---|---|
| author | Emmanuelle Bruneel Yasmine Aboulwafa |
| author_facet | Emmanuelle Bruneel Yasmine Aboulwafa |
| author_sort | Emmanuelle Bruneel |
| collection | DOAJ |
| description | This paper examines corporate narratives about two major international consulting firms—McKinsey & Company and the Boston Consulting Group—to see how these organizations are mythologized. The authors examine the construction of their mythical reputations based on how their organizational discourse shapes the projection of excellence in consulting. Most of the discursive materials compiled were put out by the two firms themselves and are taken from their French websites. The other materials examined comprise media discourse disseminated about the firms in the French public sphere. |
| format | Article |
| id | doaj-art-7a0b27c6a11346ee91626331c5f0e77e |
| institution | OA Journals |
| issn | 1189-3788 1920-7344 |
| language | fra |
| publishDate | 2022-10-01 |
| publisher | Université Laval |
| record_format | Article |
| series | Communication |
| spelling | doaj-art-7a0b27c6a11346ee91626331c5f0e77e2025-08-20T02:34:02ZfraUniversité LavalCommunication1189-37881920-73442022-10-0139210.4000/communication.16773La fabrique communicationnelle du prestige du consulting dans les processus de mythification de McKinsey & Company et du Boston Consulting GroupEmmanuelle BruneelYasmine AboulwafaThis paper examines corporate narratives about two major international consulting firms—McKinsey & Company and the Boston Consulting Group—to see how these organizations are mythologized. The authors examine the construction of their mythical reputations based on how their organizational discourse shapes the projection of excellence in consulting. Most of the discursive materials compiled were put out by the two firms themselves and are taken from their French websites. The other materials examined comprise media discourse disseminated about the firms in the French public sphere.https://journals.openedition.org/communication/16773Francewebsitesnarrativesconsulting firmsmythologizing |
| spellingShingle | Emmanuelle Bruneel Yasmine Aboulwafa La fabrique communicationnelle du prestige du consulting dans les processus de mythification de McKinsey & Company et du Boston Consulting Group Communication France websites narratives consulting firms mythologizing |
| title | La fabrique communicationnelle du prestige du consulting dans les processus de mythification de McKinsey & Company et du Boston Consulting Group |
| title_full | La fabrique communicationnelle du prestige du consulting dans les processus de mythification de McKinsey & Company et du Boston Consulting Group |
| title_fullStr | La fabrique communicationnelle du prestige du consulting dans les processus de mythification de McKinsey & Company et du Boston Consulting Group |
| title_full_unstemmed | La fabrique communicationnelle du prestige du consulting dans les processus de mythification de McKinsey & Company et du Boston Consulting Group |
| title_short | La fabrique communicationnelle du prestige du consulting dans les processus de mythification de McKinsey & Company et du Boston Consulting Group |
| title_sort | la fabrique communicationnelle du prestige du consulting dans les processus de mythification de mckinsey amp company et du boston consulting group |
| topic | France websites narratives consulting firms mythologizing |
| url | https://journals.openedition.org/communication/16773 |
| work_keys_str_mv | AT emmanuellebruneel lafabriquecommunicationnelleduprestigeduconsultingdanslesprocessusdemythificationdemckinseyampcompanyetdubostonconsultinggroup AT yasmineaboulwafa lafabriquecommunicationnelleduprestigeduconsultingdanslesprocessusdemythificationdemckinseyampcompanyetdubostonconsultinggroup |