MODERN METHODS OF PRICING IN THE STRATEGIC ACTIVITIES PLANNING OF PHARMACEUTICAL COMPANIES IN UKRAINE
This article investigated the role of pricing for strategic activities of pharmaceutical companies. It has been modified Bass diffusion model for new products, and it has been conducted empirical testing of the model on the sample of the products of the Ukrainian pharmaceutical market. Among the ana...
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| Format: | Article |
| Language: | deu |
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Taras Shevchenko National University of Kyiv
2015-04-01
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| Series: | Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка |
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| Online Access: | http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=1162 |
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| _version_ | 1849324819121700864 |
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| author | N. Slushaenko D. Apenko |
| author_facet | N. Slushaenko D. Apenko |
| author_sort | N. Slushaenko |
| collection | DOAJ |
| description | This article investigated the role of pricing for strategic activities of pharmaceutical companies. It has been modified Bass diffusion model for new products, and it has been conducted empirical testing of the model on the sample of the products of the Ukrainian pharmaceutical market. Among the analyzed pricing models for new product allocated to one that meets the needs of the pharmaceutical industry and is based on available statistics. Formed a clear selection algorithm pricing policy of the company to the new product. |
| format | Article |
| id | doaj-art-79e65ef8544a4d2fad02aae36e405f08 |
| institution | Kabale University |
| issn | 1728-2667 2079-908X |
| language | deu |
| publishDate | 2015-04-01 |
| publisher | Taras Shevchenko National University of Kyiv |
| record_format | Article |
| series | Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка |
| spelling | doaj-art-79e65ef8544a4d2fad02aae36e405f082025-08-20T03:48:36ZdeuTaras Shevchenko National University of KyivВісник Київського національного університету імені Тараса Шевченка. Серія Економіка1728-26672079-908X2015-04-014169586310.17721/1728-2667.2015/169-4/10MODERN METHODS OF PRICING IN THE STRATEGIC ACTIVITIES PLANNING OF PHARMACEUTICAL COMPANIES IN UKRAINEN. Slushaenko0D. Apenko1 Taras Shevchenko National University of Kyiv, Kyiv, Ukraine Taras Shevchenko National University of Kyiv, Kyiv, Ukraine This article investigated the role of pricing for strategic activities of pharmaceutical companies. It has been modified Bass diffusion model for new products, and it has been conducted empirical testing of the model on the sample of the products of the Ukrainian pharmaceutical market. Among the analyzed pricing models for new product allocated to one that meets the needs of the pharmaceutical industry and is based on available statistics. Formed a clear selection algorithm pricing policy of the company to the new product.http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=1162pricing policiesadministration of the product on the marketstrategic activitiesBass modelmodeling prices |
| spellingShingle | N. Slushaenko D. Apenko MODERN METHODS OF PRICING IN THE STRATEGIC ACTIVITIES PLANNING OF PHARMACEUTICAL COMPANIES IN UKRAINE Вісник Київського національного університету імені Тараса Шевченка. Серія Економіка pricing policies administration of the product on the market strategic activities Bass model modeling prices |
| title | MODERN METHODS OF PRICING IN THE STRATEGIC ACTIVITIES PLANNING OF PHARMACEUTICAL COMPANIES IN UKRAINE |
| title_full | MODERN METHODS OF PRICING IN THE STRATEGIC ACTIVITIES PLANNING OF PHARMACEUTICAL COMPANIES IN UKRAINE |
| title_fullStr | MODERN METHODS OF PRICING IN THE STRATEGIC ACTIVITIES PLANNING OF PHARMACEUTICAL COMPANIES IN UKRAINE |
| title_full_unstemmed | MODERN METHODS OF PRICING IN THE STRATEGIC ACTIVITIES PLANNING OF PHARMACEUTICAL COMPANIES IN UKRAINE |
| title_short | MODERN METHODS OF PRICING IN THE STRATEGIC ACTIVITIES PLANNING OF PHARMACEUTICAL COMPANIES IN UKRAINE |
| title_sort | modern methods of pricing in the strategic activities planning of pharmaceutical companies in ukraine |
| topic | pricing policies administration of the product on the market strategic activities Bass model modeling prices |
| url | http://bulletin-econom.univ.kiev.ua/wp-content/plugins/download-attachments/includes/download.php?id=1162 |
| work_keys_str_mv | AT nslushaenko modernmethodsofpricinginthestrategicactivitiesplanningofpharmaceuticalcompaniesinukraine AT dapenko modernmethodsofpricinginthestrategicactivitiesplanningofpharmaceuticalcompaniesinukraine |