Conceptualizing and Presenting a Paradigm Model of Advertising Strategies for Cosmetics and Health Products in Iran's Online Space
Purpose: In today's era, advertising is the most important aspect of product branding in mass media. The current research was done with the aim of conceptualizing and presenting the model of advertising strategies of cosmetics and health products in the online space of Iran.Methodology: In ter...
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| Main Authors: | , |
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| Format: | Article |
| Language: | fas |
| Published: |
Ayandegan Institute of Higher Education, Tonekabon,
2025-02-01
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| Series: | مدیریت نوآوری و راهبردهای عملیاتی |
| Subjects: | |
| Online Access: | http://www.journal-imos.ir/article_206015_e9cdf5690864de689aae7f8bff894dde.pdf |
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