The Impact of Social Media Marketing on the Indian Skincare Industry with Special Reference to the Ahmedabad (Gujarat) Region
Social media has become a key transformative marketing tool in the Indian skincare industry, directly influencing consumer behavior and shaping beauty routines. With the sector rapidly growing along with an increasing demand for sustainable skincare, skincare brands are adapting to the preferences...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
UJ Press
2025-06-01
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| Series: | Journal of BRICS Studies |
| Subjects: | |
| Online Access: | https://journals.uj.ac.za/index.php/jbs/article/view/3684 |
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