Reverse Logistics Strategies and Their Effect on the Competitiveness of Fast-Moving Consumer Goods Firms in South Africa
<i>Background:</i> The fast-moving consumer goods (FMCG) sector contributes significantly to the gross domestic product (GDP) growth of a country. This has therefore led to the growth in importance of reverse logistics (RL) since the FMCG sector cannot avoid RL. It is therefore important...
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MDPI AG
2022-08-01
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| Series: | Logistics |
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| author | Mpho Sharon Makgedi Makaleng Progress Hove-Sibanda |
| author_facet | Mpho Sharon Makgedi Makaleng Progress Hove-Sibanda |
| author_sort | Mpho Sharon Makgedi Makaleng |
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| description | <i>Background:</i> The fast-moving consumer goods (FMCG) sector contributes significantly to the gross domestic product (GDP) growth of a country. This has therefore led to the growth in importance of reverse logistics (RL) since the FMCG sector cannot avoid RL. It is therefore important for the sector to implement RL strategies that can lead to firm competitiveness. Through the implementation of RL strategies, this sector will achieve many goals as well as lead to firm competitiveness. This study mainly sought to investigate RL strategies and their effect on firm competitiveness. <i>Methods:</i> A positivist research philosophy was employed. Data were collected through two close-ended questionnaires via SurveyMonkey from 418 FMCG retailers and consumers. This is because customers and employees are the greatest asset for any sector. <i>Results:</i> The descriptive results revealed the following RL strategies as the highly implemented ones among FMCG retailers: integration of forward logistics (FL) and RL, the implementation of new technology, the adherence to environmental policies and regulations, knowledge management, eco-compatibility and strategic alliances. The structural equation modeling (SEM) analysis revealed that RL strategies have a positive and significant influence on firm competitiveness. <i>Conclusion:</i> The results offer insight into the RL strategies that must be carried out to achieve firm competitiveness. |
| format | Article |
| id | doaj-art-794d4156b8984080af2dcbdfc05f340a |
| institution | DOAJ |
| issn | 2305-6290 |
| language | English |
| publishDate | 2022-08-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Logistics |
| spelling | doaj-art-794d4156b8984080af2dcbdfc05f340a2025-08-20T03:14:53ZengMDPI AGLogistics2305-62902022-08-01635610.3390/logistics6030056Reverse Logistics Strategies and Their Effect on the Competitiveness of Fast-Moving Consumer Goods Firms in South AfricaMpho Sharon Makgedi Makaleng0Progress Hove-Sibanda1Department of Logistics, Faculty of Business and Economic Science, South Campus, Nelson Mandela University, Gqeberha 6019, South AfricaDepartment of Logistics, Faculty of Business and Economic Science, South Campus, Nelson Mandela University, Gqeberha 6019, South Africa<i>Background:</i> The fast-moving consumer goods (FMCG) sector contributes significantly to the gross domestic product (GDP) growth of a country. This has therefore led to the growth in importance of reverse logistics (RL) since the FMCG sector cannot avoid RL. It is therefore important for the sector to implement RL strategies that can lead to firm competitiveness. Through the implementation of RL strategies, this sector will achieve many goals as well as lead to firm competitiveness. This study mainly sought to investigate RL strategies and their effect on firm competitiveness. <i>Methods:</i> A positivist research philosophy was employed. Data were collected through two close-ended questionnaires via SurveyMonkey from 418 FMCG retailers and consumers. This is because customers and employees are the greatest asset for any sector. <i>Results:</i> The descriptive results revealed the following RL strategies as the highly implemented ones among FMCG retailers: integration of forward logistics (FL) and RL, the implementation of new technology, the adherence to environmental policies and regulations, knowledge management, eco-compatibility and strategic alliances. The structural equation modeling (SEM) analysis revealed that RL strategies have a positive and significant influence on firm competitiveness. <i>Conclusion:</i> The results offer insight into the RL strategies that must be carried out to achieve firm competitiveness.https://www.mdpi.com/2305-6290/6/3/56reverse logistics (RL)fast-moving consumer goods (FMCG)retail sectorSouth Africa (SA)strategiesfirm competitiveness |
| spellingShingle | Mpho Sharon Makgedi Makaleng Progress Hove-Sibanda Reverse Logistics Strategies and Their Effect on the Competitiveness of Fast-Moving Consumer Goods Firms in South Africa Logistics reverse logistics (RL) fast-moving consumer goods (FMCG) retail sector South Africa (SA) strategies firm competitiveness |
| title | Reverse Logistics Strategies and Their Effect on the Competitiveness of Fast-Moving Consumer Goods Firms in South Africa |
| title_full | Reverse Logistics Strategies and Their Effect on the Competitiveness of Fast-Moving Consumer Goods Firms in South Africa |
| title_fullStr | Reverse Logistics Strategies and Their Effect on the Competitiveness of Fast-Moving Consumer Goods Firms in South Africa |
| title_full_unstemmed | Reverse Logistics Strategies and Their Effect on the Competitiveness of Fast-Moving Consumer Goods Firms in South Africa |
| title_short | Reverse Logistics Strategies and Their Effect on the Competitiveness of Fast-Moving Consumer Goods Firms in South Africa |
| title_sort | reverse logistics strategies and their effect on the competitiveness of fast moving consumer goods firms in south africa |
| topic | reverse logistics (RL) fast-moving consumer goods (FMCG) retail sector South Africa (SA) strategies firm competitiveness |
| url | https://www.mdpi.com/2305-6290/6/3/56 |
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