SEGMENTATION OF THE TOURISM MARKET USING THE IMPACT OF TOURISM ON QUALITY OF LIFE
Quality of life (QOL) has become a central issue of concern in peoples’ lives and the research on this topic has largely increased in the past decades. However, some studies on QOL only adopted objective indicators and QOL research is still very scarce in some fields of study such as tourism....
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
University of Algarve, ESGHT/CINTURS
2011-01-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/337/558 |
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| Summary: | Quality of life (QOL) has become a central issue of
concern in peoples’ lives and the research on this
topic has largely increased in the past decades.
However, some studies on QOL only adopted
objective indicators and QOL research is still very
scarce in some fields of study such as tourism.
Additionally, in tourism, the majority of the studies
on QOL focus on assessing the QOL of residents
of destinations and neglect segmentation based on
QOL as a tool for market segmentation.
The aim of this study is to overcome some
previously referred to limitations and, specifically: (i)
to measure visitors’ perceptions of tourism impact
on their QOL by adopting subjective indicators; and
(ii) to segment visitors based on perceptions of
tourism impact on their QOL.
Study results reveal that tourism is likely to have a
more positive impact on the psychological and
social domains of QOL and that QOL is a good
basis for segmenting the tourism market. Visitors
perceiving more positive tourism impacts in their
QOL differ from others on several features such as
motivations to travel, travel group, interaction with
local residents and satisfaction with the trip. |
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| ISSN: | 2182-8466 |