HOW PERCEIVED EASE OF USE, TRUST, AND PERCEIVED USEFULNESS INFLUENCE TOURISTS’ DECISION TO BOOK HOMESTAY SERVICES ONLINE

HOW PERCEIVED EASE OF USE, TRUST, AND PERCEIVED USEFULNESS INFLUENCE TOURISTS’ DECISION TO BOOK HOMESTAY SERVICES ONLINE

This research aims to investigate the relationships between perceived ease of use, perceived usefulness, tourist trust, and online booking intention. 450 tourists around Thailand were invited to join this research via survey questionnaires. This research applied a structural equation model (SEM) t...

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Bibliographic Details
Main Authors: Thanapa CHOUYKAEW, Long KIM*, Gulmira ISSAYEVA
Format: Article
Language:English
Published: Editura Universităţii din Oradea 2024-11-01
Series:Geo Journal of Tourism and Geosites
Subjects:
trust
decision
online
information technology
perceived ease of use
usefulness
Online Access:https://gtg.webhost.uoradea.ro/PDF/GTG-4-2024/gtg.56417-1331.pdf
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