Research note: Understanding Post-COVID Travel Intentions: The Role of Motivations, Anxiety, Health Consciousness, and Resilience
Purpose – This study aims to provide empirical evidences on how post-pandemic travel intentions are formed in relation to the influences of travel motivations and pandemic-related factors (i.e., pandemic anxiety, health consciousness, and pandemic resilience). Also, this study aims to understand...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of tourism and hospitality management
2024-12-01
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| Series: | Tourism and Hospitality Management |
| Subjects: | |
| Online Access: | https://thm.fthm.hr/images/issues/vol30no4/12_RN_Maghrifani_Permatasari |
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| Summary: | Purpose – This study aims to provide empirical evidences on how post-pandemic travel
intentions are formed in relation to the influences of travel motivations and pandemic-related
factors (i.e., pandemic anxiety, health consciousness, and pandemic resilience). Also, this
study aims to understand the differences in this travel intentions’ formation between potential
and repeat visitors.
Methodology/Design/Approach – An online survey was distributed to Indonesian potential
and repeat visitors travelling to Australia, collecting 500 valid questionnaires. The factor
analysis and hierarchical multiple regression were used to understand the influences of travel
motivations, pandemic anxiety, health consciousness, and pandemic resilience in determining
potential and repeat visitors’ travel intentions.
Findings – The findings indicated that pandemic anxiety, health consciousness, and pandemic
resilience jointly influenced the motivation-intention relationships for both potential and repeat
visitors. Potential visitors’ travel intentions were primarily driven by pandemic resilience,
whereas repeat visitors’ intentions were significantly influenced by novelty seeking, social
seeking motivations, and health consciousness.
Originality of the research – By developing and testing a model that integrates travel
motivations and pandemic-related factors in determining potential and repeat visitors’ travel
intentions, this offers valuable insights for destination marketers, aiding in the sector’s
recovery during and following challenging times. |
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| ISSN: | 1847-3377 |