Understanding the Dynamics of consumer behaviour and purchase intentions for Green Cosmetic Products in North India: A Gender-Neutral Approach [version 2; peer review: 2 approved]
Background The increasing popularity of green cosmetic products among consumers who prioritize skin health, quality, and beauty has driven the production of these products. Growing awareness of harmful toxins in traditional cosmetics is leading consumers to prefer natural alternatives. This study ai...
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Main Authors: | Babita Rawat, Ambica Prakash Mani, Dhani Shanker Chaubey, Neha Singh, Aditi Singh |
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Format: | Article |
Language: | English |
Published: |
F1000 Research Ltd
2025-01-01
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Series: | F1000Research |
Subjects: | |
Online Access: | https://f1000research.com/articles/13-611/v2 |
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