ANALYSIS OF THE BEHAVIOR AND MOTIVATION OF CONSUMERS TOWARDS SHORT FOOD SUPPLY CHAINS
The paper studies the main Short Food Supply Chains (SFSC) in Sibiu County. Data was obtained from local authorities regarding the number of producers selling their products in the markets. In the “Transylvania Market”, their number increased in 5 years from 58 to 180. The SWOT analysis of the Short...
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| Format: | Article |
| Language: | English |
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University of Agricultural Sciences and Veterinary Medicine, Bucharest
2018-01-01
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| Series: | Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development |
| Online Access: | https://managementjournal.usamv.ro/pdf/vol.18_4/Art11.pdf |
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| author | Mirela CĂRĂTUȘ STANCIU |
| author_facet | Mirela CĂRĂTUȘ STANCIU |
| author_sort | Mirela CĂRĂTUȘ STANCIU |
| collection | DOAJ |
| description | The paper studies the main Short Food Supply Chains (SFSC) in Sibiu County. Data was obtained from local authorities regarding the number of producers selling their products in the markets. In the “Transylvania Market”, their number increased in 5 years from 58 to 180. The SWOT analysis of the Short Food Supply Chains was carried out. In order to evaluate the consumers' attitude regarding SFSC in Sibiu County, an investigation was carried out among 120 consumers. The main advantages and disadvantages of buying local products through SFSC have been identified. The main beliefs of buyers about the products offered by SFSC are: quality, freshness, authenticity, traceability, producer confidence. The main disadvantages identified are unknown quality, low food safety, low supply capacity, long distance, lack of time. |
| format | Article |
| id | doaj-art-784a1c9fb9c141f78b99dffe52c16989 |
| institution | Kabale University |
| issn | 2284-7995 2285-3952 |
| language | English |
| publishDate | 2018-01-01 |
| publisher | University of Agricultural Sciences and Veterinary Medicine, Bucharest |
| record_format | Article |
| series | Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development |
| spelling | doaj-art-784a1c9fb9c141f78b99dffe52c169892025-08-20T03:45:35ZengUniversity of Agricultural Sciences and Veterinary Medicine, BucharestScientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development2284-79952285-39522018-01-0118473782125ANALYSIS OF THE BEHAVIOR AND MOTIVATION OF CONSUMERS TOWARDS SHORT FOOD SUPPLY CHAINSMirela CĂRĂTUȘ STANCIUThe paper studies the main Short Food Supply Chains (SFSC) in Sibiu County. Data was obtained from local authorities regarding the number of producers selling their products in the markets. In the “Transylvania Market”, their number increased in 5 years from 58 to 180. The SWOT analysis of the Short Food Supply Chains was carried out. In order to evaluate the consumers' attitude regarding SFSC in Sibiu County, an investigation was carried out among 120 consumers. The main advantages and disadvantages of buying local products through SFSC have been identified. The main beliefs of buyers about the products offered by SFSC are: quality, freshness, authenticity, traceability, producer confidence. The main disadvantages identified are unknown quality, low food safety, low supply capacity, long distance, lack of time.https://managementjournal.usamv.ro/pdf/vol.18_4/Art11.pdf |
| spellingShingle | Mirela CĂRĂTUȘ STANCIU ANALYSIS OF THE BEHAVIOR AND MOTIVATION OF CONSUMERS TOWARDS SHORT FOOD SUPPLY CHAINS Scientific Papers Series : Management, Economic Engineering in Agriculture and Rural Development |
| title | ANALYSIS OF THE BEHAVIOR AND MOTIVATION OF CONSUMERS TOWARDS SHORT FOOD SUPPLY CHAINS |
| title_full | ANALYSIS OF THE BEHAVIOR AND MOTIVATION OF CONSUMERS TOWARDS SHORT FOOD SUPPLY CHAINS |
| title_fullStr | ANALYSIS OF THE BEHAVIOR AND MOTIVATION OF CONSUMERS TOWARDS SHORT FOOD SUPPLY CHAINS |
| title_full_unstemmed | ANALYSIS OF THE BEHAVIOR AND MOTIVATION OF CONSUMERS TOWARDS SHORT FOOD SUPPLY CHAINS |
| title_short | ANALYSIS OF THE BEHAVIOR AND MOTIVATION OF CONSUMERS TOWARDS SHORT FOOD SUPPLY CHAINS |
| title_sort | analysis of the behavior and motivation of consumers towards short food supply chains |
| url | https://managementjournal.usamv.ro/pdf/vol.18_4/Art11.pdf |
| work_keys_str_mv | AT mirelacaratusstanciu analysisofthebehaviorandmotivationofconsumerstowardsshortfoodsupplychains |