MODELING CUSTOMER LIFETIME VALUE WITH MARKOV CHAIN IN THE INSURANCE INDUSTRY
In the competitive insurance industry, accurately predicting Customer Lifetime Value (CLV) is vital for sustaining long-term profitability and optimizing resource allocation. Traditional static models often fail to capture the dynamic and uncertain nature of customer behavior, which is influenced by...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Universitas Pattimura
2025-01-01
|
| Series: | Barekeng |
| Subjects: | |
| Online Access: | https://ojs3.unpatti.ac.id/index.php/barekeng/article/view/15220 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Be the first to leave a comment!