The role of content marketing in the promotion of medical goods and services

The main purpose of the research is highlighting the role of quality medical content marketing, the main problems that arise in the implementation of content strategies on the example of modern Sumy medical institutions, providing recommendations for its improvement. Systematization literary sources...

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Bibliographic Details
Main Authors: Yuriy Prudnikov, Anastasiya Nazarenko
Format: Article
Language:English
Published: Academic Research and Publishing UG (i. G.) 2021-03-01
Series:Health Economics and Management Review
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Online Access:https://armgpublishing.sumdu.edu.ua/wp-content/uploads/2021/06/hem_1_2021_23_29.pdf
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