The power of #physiotherapy: a social media hashtag investigation on X (formerly Twitter)

Aim: The social media platform X, formerly known as Twitter, has emerged as a significant hub for healthcare-related conversations and sharing information. This study aims to investigate the impact and reach of the #physiotherapy hashtag on the X platform. Methods: We collected and analyzed tweets c...

Full description

Saved in:
Bibliographic Details
Main Authors: Himel Mondal, Michel-Edwar Mickael, Maima Matin, Dalibor Hrg, Marc A. Smith, Farhan Bin Matin, Jivko Stoyanov, Emil D. Parvanov, Atanas G. Atanasov
Format: Article
Language:English
Published: Open Exploration Publishing Inc. 2024-06-01
Series:Exploration of Digital Health Technologies
Subjects:
Online Access:https://www.explorationpub.com/uploads/Article/A101116/101116.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1850132833880768512
author Himel Mondal
Michel-Edwar Mickael
Maima Matin
Dalibor Hrg
Marc A. Smith
Farhan Bin Matin
Jivko Stoyanov
Emil D. Parvanov
Atanas G. Atanasov
author_facet Himel Mondal
Michel-Edwar Mickael
Maima Matin
Dalibor Hrg
Marc A. Smith
Farhan Bin Matin
Jivko Stoyanov
Emil D. Parvanov
Atanas G. Atanasov
author_sort Himel Mondal
collection DOAJ
description Aim: The social media platform X, formerly known as Twitter, has emerged as a significant hub for healthcare-related conversations and sharing information. This study aims to investigate the impact and reach of the #physiotherapy hashtag on the X platform. Methods: We collected and analyzed tweets containing the hashtag #physiotherapy posted between September 1, 2022, and September 1, 2023. Data was retrieved from X using the Fedica analytics platform on October 26, 2023. The data were analyzed and expressed in number and percentage and categorical data were tested by chi-square test. Results: Over the course of one year, a total of 57,788 tweets were shared using #physiotherapy by 21,244 users, generating a remarkable 108,743,911 impressions. On average, there were 6 tweets posted per day (with a range from 3 to 9). Among the users, the majority (42%) had between 100 and 1000 followers, while 31.6% had fewer than 100 followers. The top three countries contributing to #physiotherapy tweets were the UK (29.9%), India (23.75%), and the USA (11.85%). An analysis of sentiment revealed that 84% of the tweets had a neutral tone, while 9% were positive and 7% were negative (P < 0.0001). Conclusions: The examination of tweets related to #physiotherapy unveiled a vibrant global dialogue, with active engagement from diverse backgrounds. Notably, contributions from the UK, India, and the USA were prominent.
format Article
id doaj-art-77d33295276e46c899b65e094d3e0c19
institution OA Journals
issn 2996-9409
language English
publishDate 2024-06-01
publisher Open Exploration Publishing Inc.
record_format Article
series Exploration of Digital Health Technologies
spelling doaj-art-77d33295276e46c899b65e094d3e0c192025-08-20T02:32:07ZengOpen Exploration Publishing Inc.Exploration of Digital Health Technologies2996-94092024-06-012313514410.37349/edht.2024.00016The power of #physiotherapy: a social media hashtag investigation on X (formerly Twitter)Himel Mondal0https://orcid.org/0000-0001-6950-5857Michel-Edwar Mickael1https://orcid.org/0000-0002-4186-4900Maima Matin2https://orcid.org/0009-0001-5388-6285Dalibor Hrg3https://orcid.org/0000-0003-3702-632XMarc A. Smith4https://orcid.org/0000-0002-1221-2620Farhan Bin Matin5https://orcid.org/0009-0001-9163-6551Jivko Stoyanov6https://orcid.org/0000-0001-6842-6284Emil D. Parvanov7https://orcid.org/0000-0001-6744-0949Atanas G. Atanasov8https://orcid.org/0000-0003-2545-0967Department of Physiology, All India Institute of Medical Sciences, Deoghar, Jharkhand 814152, IndiaInstitute of Genetics and Animal Biotechnology of the Polish Academy of Sciences, 05-552 Magdalenka, PolandInstitute of Genetics and Animal Biotechnology of the Polish Academy of Sciences, 05-552 Magdalenka, PolandIndependent researcher, 42000 Varazdin, CroatiaSocial Media Research Foundation, Redwood City, CA 94061-2206, USADepartment of Pharmacy, East West University, Aftabnagar, Dhaka 1212, BangladeshSwiss Paraplegic Research, 6207 Nottwil, Switzerland; Institute of Social and Preventive Medicine, University of Bern, Mittelstrasse 43, 3012 Bern, SwitzerlandDepartment of Translational Stem Cell Biology, Research Institute of the Medical University of Varna, 9002 Varna, Bulgaria; Ludwig Boltzmann Institute Digital Health and Patient Safety, Medical University of Vienna, 1090 Vienna, AustriaInstitute of Genetics and Animal Biotechnology of the Polish Academy of Sciences, 05-552 Magdalenka, Poland; Ludwig Boltzmann Institute Digital Health and Patient Safety, Medical University of Vienna, 1090 Vienna, AustriaAim: The social media platform X, formerly known as Twitter, has emerged as a significant hub for healthcare-related conversations and sharing information. This study aims to investigate the impact and reach of the #physiotherapy hashtag on the X platform. Methods: We collected and analyzed tweets containing the hashtag #physiotherapy posted between September 1, 2022, and September 1, 2023. Data was retrieved from X using the Fedica analytics platform on October 26, 2023. The data were analyzed and expressed in number and percentage and categorical data were tested by chi-square test. Results: Over the course of one year, a total of 57,788 tweets were shared using #physiotherapy by 21,244 users, generating a remarkable 108,743,911 impressions. On average, there were 6 tweets posted per day (with a range from 3 to 9). Among the users, the majority (42%) had between 100 and 1000 followers, while 31.6% had fewer than 100 followers. The top three countries contributing to #physiotherapy tweets were the UK (29.9%), India (23.75%), and the USA (11.85%). An analysis of sentiment revealed that 84% of the tweets had a neutral tone, while 9% were positive and 7% were negative (P < 0.0001). Conclusions: The examination of tweets related to #physiotherapy unveiled a vibrant global dialogue, with active engagement from diverse backgrounds. Notably, contributions from the UK, India, and the USA were prominent.https://www.explorationpub.com/uploads/Article/A101116/101116.pdfsocial mediasentiment analysisphysical therapy modalitiesdelivery of health careinformation disseminationcommunicationx (formerly twitter)
spellingShingle Himel Mondal
Michel-Edwar Mickael
Maima Matin
Dalibor Hrg
Marc A. Smith
Farhan Bin Matin
Jivko Stoyanov
Emil D. Parvanov
Atanas G. Atanasov
The power of #physiotherapy: a social media hashtag investigation on X (formerly Twitter)
Exploration of Digital Health Technologies
social media
sentiment analysis
physical therapy modalities
delivery of health care
information dissemination
communication
x (formerly twitter)
title The power of #physiotherapy: a social media hashtag investigation on X (formerly Twitter)
title_full The power of #physiotherapy: a social media hashtag investigation on X (formerly Twitter)
title_fullStr The power of #physiotherapy: a social media hashtag investigation on X (formerly Twitter)
title_full_unstemmed The power of #physiotherapy: a social media hashtag investigation on X (formerly Twitter)
title_short The power of #physiotherapy: a social media hashtag investigation on X (formerly Twitter)
title_sort power of physiotherapy a social media hashtag investigation on x formerly twitter
topic social media
sentiment analysis
physical therapy modalities
delivery of health care
information dissemination
communication
x (formerly twitter)
url https://www.explorationpub.com/uploads/Article/A101116/101116.pdf
work_keys_str_mv AT himelmondal thepowerofphysiotherapyasocialmediahashtaginvestigationonxformerlytwitter
AT micheledwarmickael thepowerofphysiotherapyasocialmediahashtaginvestigationonxformerlytwitter
AT maimamatin thepowerofphysiotherapyasocialmediahashtaginvestigationonxformerlytwitter
AT daliborhrg thepowerofphysiotherapyasocialmediahashtaginvestigationonxformerlytwitter
AT marcasmith thepowerofphysiotherapyasocialmediahashtaginvestigationonxformerlytwitter
AT farhanbinmatin thepowerofphysiotherapyasocialmediahashtaginvestigationonxformerlytwitter
AT jivkostoyanov thepowerofphysiotherapyasocialmediahashtaginvestigationonxformerlytwitter
AT emildparvanov thepowerofphysiotherapyasocialmediahashtaginvestigationonxformerlytwitter
AT atanasgatanasov thepowerofphysiotherapyasocialmediahashtaginvestigationonxformerlytwitter
AT himelmondal powerofphysiotherapyasocialmediahashtaginvestigationonxformerlytwitter
AT micheledwarmickael powerofphysiotherapyasocialmediahashtaginvestigationonxformerlytwitter
AT maimamatin powerofphysiotherapyasocialmediahashtaginvestigationonxformerlytwitter
AT daliborhrg powerofphysiotherapyasocialmediahashtaginvestigationonxformerlytwitter
AT marcasmith powerofphysiotherapyasocialmediahashtaginvestigationonxformerlytwitter
AT farhanbinmatin powerofphysiotherapyasocialmediahashtaginvestigationonxformerlytwitter
AT jivkostoyanov powerofphysiotherapyasocialmediahashtaginvestigationonxformerlytwitter
AT emildparvanov powerofphysiotherapyasocialmediahashtaginvestigationonxformerlytwitter
AT atanasgatanasov powerofphysiotherapyasocialmediahashtaginvestigationonxformerlytwitter