The influence of message framing and time metaphors in green advertising on consumer effects: an examination based on the mediating role of approach-avoidance motivation
ObjectivesThere is currently a discrepancy between consumers' understanding and practice of green consumption, resulting in inadequate levels of engagement. It is crucial for enterprises to design persuasive green advertisements to enhance consumers' willingness to make green purchases.Met...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Frontiers Media S.A.
2025-02-01
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| Series: | Frontiers in Psychology |
| Subjects: | |
| Online Access: | https://www.frontiersin.org/articles/10.3389/fpsyg.2025.1552963/full |
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