A Prediction Method of Mobile User Preference Based on the Influence between Users

User preference will be impacted by other users. To accurately predict mobile user preference, the influence between users is introduced into the prediction model of user preference. First, the mobile social network is constructed according to the interaction behavior of the mobile user, and the inf...

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Main Authors: Yancui Shi, Jianhua Cao, Congcong Xiong, Xiankun Zhang
Format: Article
Language:English
Published: Wiley 2018-01-01
Series:International Journal of Digital Multimedia Broadcasting
Online Access:http://dx.doi.org/10.1155/2018/8081409
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author Yancui Shi
Jianhua Cao
Congcong Xiong
Xiankun Zhang
author_facet Yancui Shi
Jianhua Cao
Congcong Xiong
Xiankun Zhang
author_sort Yancui Shi
collection DOAJ
description User preference will be impacted by other users. To accurately predict mobile user preference, the influence between users is introduced into the prediction model of user preference. First, the mobile social network is constructed according to the interaction behavior of the mobile user, and the influence of the user is calculated according to the topology of the constructed mobile social network and mobile user behavior. Second, the influence between users is calculated according to the user’s influence, the interaction behavior between users, and the similarity of user preferences. When calculating the influence based on the interaction behavior, the context information is considered; the context information and the order of user preferences are considered when calculating the influence based on the similarity of user preferences. The improved collaborative filtering method is then employed to predict mobile user preferences based on the obtained influence between users. Finally, the experiment is executed on the real data set and the integrated data set, and the results show that the proposed method can obtain more accurate mobile user preferences than those of existing methods.
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institution OA Journals
issn 1687-7578
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language English
publishDate 2018-01-01
publisher Wiley
record_format Article
series International Journal of Digital Multimedia Broadcasting
spelling doaj-art-775a15e46a314470b45b0b4e12e8c96c2025-08-20T02:07:08ZengWileyInternational Journal of Digital Multimedia Broadcasting1687-75781687-75862018-01-01201810.1155/2018/80814098081409A Prediction Method of Mobile User Preference Based on the Influence between UsersYancui Shi0Jianhua Cao1Congcong Xiong2Xiankun Zhang3Institute of Computer Science and Information Engineering, Tianjin University of Science & Technology, Tianjin, ChinaInstitute of Computer Science and Information Engineering, Tianjin University of Science & Technology, Tianjin, ChinaInstitute of Computer Science and Information Engineering, Tianjin University of Science & Technology, Tianjin, ChinaInstitute of Computer Science and Information Engineering, Tianjin University of Science & Technology, Tianjin, ChinaUser preference will be impacted by other users. To accurately predict mobile user preference, the influence between users is introduced into the prediction model of user preference. First, the mobile social network is constructed according to the interaction behavior of the mobile user, and the influence of the user is calculated according to the topology of the constructed mobile social network and mobile user behavior. Second, the influence between users is calculated according to the user’s influence, the interaction behavior between users, and the similarity of user preferences. When calculating the influence based on the interaction behavior, the context information is considered; the context information and the order of user preferences are considered when calculating the influence based on the similarity of user preferences. The improved collaborative filtering method is then employed to predict mobile user preferences based on the obtained influence between users. Finally, the experiment is executed on the real data set and the integrated data set, and the results show that the proposed method can obtain more accurate mobile user preferences than those of existing methods.http://dx.doi.org/10.1155/2018/8081409
spellingShingle Yancui Shi
Jianhua Cao
Congcong Xiong
Xiankun Zhang
A Prediction Method of Mobile User Preference Based on the Influence between Users
International Journal of Digital Multimedia Broadcasting
title A Prediction Method of Mobile User Preference Based on the Influence between Users
title_full A Prediction Method of Mobile User Preference Based on the Influence between Users
title_fullStr A Prediction Method of Mobile User Preference Based on the Influence between Users
title_full_unstemmed A Prediction Method of Mobile User Preference Based on the Influence between Users
title_short A Prediction Method of Mobile User Preference Based on the Influence between Users
title_sort prediction method of mobile user preference based on the influence between users
url http://dx.doi.org/10.1155/2018/8081409
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