Understanding the effect of art infusion on product evaluation: the boundary condition of multiple art exposures
Abstract What occurs in commodity markets that interfere with the effect of art infusion on consumers? This study examined the content-independent art infusion effect and consumers’ product evaluation in the context of the art infusion effect at different levels of art exposure. Three experiments we...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Springer Nature
2025-07-01
|
| Series: | Humanities & Social Sciences Communications |
| Online Access: | https://doi.org/10.1057/s41599-025-05380-z |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|