Eye Tracking Analysis in Reading Online Newspapers
Reading online newspapers is increasingly becoming more common, so that thousands of newspapers are published online today. Despite this development, there are many unanswered questions concerning subjects’ behaviour during reading an online newspapers. Recording eye movements when a subject is navi...
Saved in:
| Main Authors: | , , |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
MDPI AG
2008-11-01
|
| Series: | Journal of Eye Movement Research |
| Subjects: | |
| Online Access: | https://bop.unibe.ch/JEMR/article/view/2279 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1849697293099335680 |
|---|---|
| author | Daniela Zambarbieri Elena Carniglia Carlo Robino |
| author_facet | Daniela Zambarbieri Elena Carniglia Carlo Robino |
| author_sort | Daniela Zambarbieri |
| collection | DOAJ |
| description | Reading online newspapers is increasingly becoming more common, so that thousands of newspapers are published online today. Despite this development, there are many unanswered questions concerning subjects’ behaviour during reading an online newspapers. Recording eye movements when a subject is navigating within a news website can provide quantitative and objective information on subject’s behaviour and combined with other methodologies – usability testing, focus groups, log analysis - represents a powerful tool for improving news websites functionality, and by consequence their achievement among readers. Two Italian newspaper websites have been considered for the study described in this paper and the analysis has been focused on the exploration behaviour within the newspaper home page and the reading of article pages. |
| format | Article |
| id | doaj-art-7706137a369a4e8e852a88a20c0ef4d6 |
| institution | DOAJ |
| issn | 1995-8692 |
| language | English |
| publishDate | 2008-11-01 |
| publisher | MDPI AG |
| record_format | Article |
| series | Journal of Eye Movement Research |
| spelling | doaj-art-7706137a369a4e8e852a88a20c0ef4d62025-08-20T03:19:14ZengMDPI AGJournal of Eye Movement Research1995-86922008-11-012410.16910/jemr.2.4.7Eye Tracking Analysis in Reading Online NewspapersDaniela Zambarbieri0Elena Carniglia1Carlo Robino2University of PaviaUniversity of PaviaUniversity of PaviaReading online newspapers is increasingly becoming more common, so that thousands of newspapers are published online today. Despite this development, there are many unanswered questions concerning subjects’ behaviour during reading an online newspapers. Recording eye movements when a subject is navigating within a news website can provide quantitative and objective information on subject’s behaviour and combined with other methodologies – usability testing, focus groups, log analysis - represents a powerful tool for improving news websites functionality, and by consequence their achievement among readers. Two Italian newspaper websites have been considered for the study described in this paper and the analysis has been focused on the exploration behaviour within the newspaper home page and the reading of article pages.https://bop.unibe.ch/JEMR/article/view/2279eye movementsscanpathreadingonline newspaperusability |
| spellingShingle | Daniela Zambarbieri Elena Carniglia Carlo Robino Eye Tracking Analysis in Reading Online Newspapers Journal of Eye Movement Research eye movements scanpath reading online newspaper usability |
| title | Eye Tracking Analysis in Reading Online Newspapers |
| title_full | Eye Tracking Analysis in Reading Online Newspapers |
| title_fullStr | Eye Tracking Analysis in Reading Online Newspapers |
| title_full_unstemmed | Eye Tracking Analysis in Reading Online Newspapers |
| title_short | Eye Tracking Analysis in Reading Online Newspapers |
| title_sort | eye tracking analysis in reading online newspapers |
| topic | eye movements scanpath reading online newspaper usability |
| url | https://bop.unibe.ch/JEMR/article/view/2279 |
| work_keys_str_mv | AT danielazambarbieri eyetrackinganalysisinreadingonlinenewspapers AT elenacarniglia eyetrackinganalysisinreadingonlinenewspapers AT carlorobino eyetrackinganalysisinreadingonlinenewspapers |