Possibilities of using diversification strategy in trade enterprise operations in modern conditions

This article is dedicated to exploring the possibilities of using a diversification strategy in the operations of a trade enterprise under modern conditions. It has been proven that diversification enables businesses to be more flexible and adapt to market changes, which enhances their competitivene...

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Bibliographic Details
Main Authors: Dmytro Zevenko, Viktor Shyshkin, Oksana Onyshchenko
Format: Article
Language:English
Published: Zaporizhzhia National University 2024-10-01
Series:Менеджмент та підприємництво: тренди розвитку
Subjects:
Online Access:https://management-journal.org.ua/index.php/journal/article/view/523/279
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