Store layout optimization using indoor positioning system

Indoor positioning systems have attracted considerable attention from practitioners and firms seeking to optimize the consumer shopping experience with the goal of attaining increased revenue and profitability. Acknowledging the importance of indoor positioning systems in store layout optimization,...

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Bibliographic Details
Main Authors: Hyunwoo Hwangbo, Jonghyuk Kim, Zoonky Lee, Soyean Kim
Format: Article
Language:English
Published: Wiley 2017-02-01
Series:International Journal of Distributed Sensor Networks
Online Access:https://doi.org/10.1177/1550147717692585
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