Marketing for Acceptance
Becoming a researcher comes with the credentializing pressure to publish articles in peer-reviewed journals (Glaser, 1992; Glaser, 2007; Glaser, 2008). The work intensive process is exacerbated when the author’s research method is grounded theory. This study investigated the concerns of early and e...
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| Format: | Article |
| Language: | English |
| Published: |
Sociology Press
2009-11-01
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| Series: | Grounded Theory Review: An International Journal |
| Subjects: | |
| Online Access: | https://groundedtheoryreview.org/index.php/gtr/article/view/330 |
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| _version_ | 1850168932884807680 |
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| author | Tina Louise Johnston |
| author_facet | Tina Louise Johnston |
| author_sort | Tina Louise Johnston |
| collection | DOAJ |
| description |
Becoming a researcher comes with the credentializing pressure to publish articles in peer-reviewed journals (Glaser, 1992; Glaser, 2007; Glaser, 2008). The work intensive process is exacerbated when the author’s research method is grounded theory. This study investigated the concerns of early and experienced grounded theorists to discover how they worked towards publishing research projects that applied grounded theory as a methodology. The result was a grounded theory of marketing for acceptance that provides the reader with insight into ways that classic grounded theorists have published their works. This is followed by a discussion of ideas for normalizing classic grounded theory research methods in our substantive fields.
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| format | Article |
| id | doaj-art-76a05c901da74d3e9aa052ecbccbad36 |
| institution | OA Journals |
| issn | 1556-1542 1556-1550 |
| language | English |
| publishDate | 2009-11-01 |
| publisher | Sociology Press |
| record_format | Article |
| series | Grounded Theory Review: An International Journal |
| spelling | doaj-art-76a05c901da74d3e9aa052ecbccbad362025-08-20T02:20:51ZengSociology PressGrounded Theory Review: An International Journal1556-15421556-15502009-11-01803Marketing for AcceptanceTina Louise Johnston Becoming a researcher comes with the credentializing pressure to publish articles in peer-reviewed journals (Glaser, 1992; Glaser, 2007; Glaser, 2008). The work intensive process is exacerbated when the author’s research method is grounded theory. This study investigated the concerns of early and experienced grounded theorists to discover how they worked towards publishing research projects that applied grounded theory as a methodology. The result was a grounded theory of marketing for acceptance that provides the reader with insight into ways that classic grounded theorists have published their works. This is followed by a discussion of ideas for normalizing classic grounded theory research methods in our substantive fields. https://groundedtheoryreview.org/index.php/gtr/article/view/330Classic Grounded Theorypeer-reviewpublishingmarketing |
| spellingShingle | Tina Louise Johnston Marketing for Acceptance Grounded Theory Review: An International Journal Classic Grounded Theory peer-review publishing marketing |
| title | Marketing for Acceptance |
| title_full | Marketing for Acceptance |
| title_fullStr | Marketing for Acceptance |
| title_full_unstemmed | Marketing for Acceptance |
| title_short | Marketing for Acceptance |
| title_sort | marketing for acceptance |
| topic | Classic Grounded Theory peer-review publishing marketing |
| url | https://groundedtheoryreview.org/index.php/gtr/article/view/330 |
| work_keys_str_mv | AT tinalouisejohnston marketingforacceptance |