Marketing for Acceptance

Becoming a researcher comes with the credentializing pressure to publish articles in peer-reviewed journals (Glaser, 1992; Glaser, 2007; Glaser, 2008). The work intensive process is exacerbated when the author’s research method is grounded theory. This study investigated the concerns of early and e...

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Bibliographic Details
Main Author: Tina Louise Johnston
Format: Article
Language:English
Published: Sociology Press 2009-11-01
Series:Grounded Theory Review: An International Journal
Subjects:
Online Access:https://groundedtheoryreview.org/index.php/gtr/article/view/330
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Summary:Becoming a researcher comes with the credentializing pressure to publish articles in peer-reviewed journals (Glaser, 1992; Glaser, 2007; Glaser, 2008). The work intensive process is exacerbated when the author’s research method is grounded theory. This study investigated the concerns of early and experienced grounded theorists to discover how they worked towards publishing research projects that applied grounded theory as a methodology. The result was a grounded theory of marketing for acceptance that provides the reader with insight into ways that classic grounded theorists have published their works. This is followed by a discussion of ideas for normalizing classic grounded theory research methods in our substantive fields.
ISSN:1556-1542
1556-1550