The impact of conversational AI on consumer decision-making: A systematic review and cluster analysis
This study presents a comprehensive analysis of the influence of conversational artificial intelligence (AI)—a subset of AI that enables machines to simulate human-like conversations through natural language processing (NLP)—on consumer decision-making within the digital marketing landscape. Through...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-06-01
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| Series: | International Journal of Engineering Business Management |
| Online Access: | https://doi.org/10.1177/18479790251351889 |
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