The Influence of Healthy Lifestyle on Willingness to Consume Healthy Food Brands: A Perceived Value Perspective

The Influence of Healthy Lifestyle on Willingness to Consume Healthy Food Brands: A Perceived Value Perspective

This paper aims to build a predictive model that assesses how a healthy lifestyle affects different dimensions of perceived value (quality, social value, emotional value, and economic value) and how these dimensions impact the willingness to purchase healthy brands. A quantitative, non-experimental,...

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Bibliographic Details
Main Authors: Elizabeth Emperatriz García-Salirrosas, Jorge Alberto Esponda-Perez, Dany Yudet Millones-Liza, Karla Liliana Haro-Zea, Luiggi Agustin Moreno-Barrera, Ghenkis Amilcar Ezcurra-Zavaleta, Luis Alberto Rivera-Echegaray, Manuel Escobar-Farfan
Format: Article
Language:English
Published: MDPI AG 2025-01-01
Series:Foods
Subjects:
healthy lifestyle
healthy foods
perceived value
purchase intention
healthy brand marketing
Peruvian consumers
Online Access:https://www.mdpi.com/2304-8158/14/2/213
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