Internet use, cultural consumption, and subjective well-being: exploring the mediating role in rural China

Abstract Purpose This study investigates the impact of internet use on the subjective well-being of Chinese rural residents, with a focus on the mediating role of cultural consumption. We explore the interactions between internet use, cultural consumption, and subjective well-being. Methods A total...

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Bibliographic Details
Main Authors: Penghui Wu, Ming Zhang, Qing Chang, Jinhuika Ying
Format: Article
Language:English
Published: BMC 2025-07-01
Series:BMC Psychology
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Online Access:https://doi.org/10.1186/s40359-025-02988-3
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Summary:Abstract Purpose This study investigates the impact of internet use on the subjective well-being of Chinese rural residents, with a focus on the mediating role of cultural consumption. We explore the interactions between internet use, cultural consumption, and subjective well-being. Methods A total of 3068 samples were examined using data from the 2021 Chinese General Social Survey (CGSS), and analysis was performed through a mediation effect testing model. Results Our empirical analysis reveals that internet use has a significant positive effect on residents' subjective well-being. Additionally, our results indicate that cultural consumption plays a crucial mediating role in this relationship. The moderating effect of household income on the relationship between cultural consumption and subjective well-being is negative. The moderating effect of cultural consumption on subjective well-being is more significant for low-income groups than for high-income groups. Discussion/conclusion To improve the well-being of Chinese rural residents, policymakers should focus on developing digital infrastructure and cultural policies tailored to rural populations. Increasing access to cultural activities online can bridge the urban–rural divide and enhance rural residents' quality of life.
ISSN:2050-7283