Data-driven personalized marketing strategy optimization based on user behavior modeling and predictive analytics: Sustainable market segmentation and targeting
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Public Library of Science (PLoS)
2025-01-01
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| Series: | PLoS ONE |
| Online Access: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC12288996/?tool=EBI |
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| _version_ | 1849412033568571392 |
|---|---|
| author | Bin Sun |
| author_facet | Bin Sun |
| author_sort | Bin Sun |
| collection | DOAJ |
| format | Article |
| id | doaj-art-75d28b6f2ff2458081eaee0852fe7ed2 |
| institution | Kabale University |
| issn | 1932-6203 |
| language | English |
| publishDate | 2025-01-01 |
| publisher | Public Library of Science (PLoS) |
| record_format | Article |
| series | PLoS ONE |
| spelling | doaj-art-75d28b6f2ff2458081eaee0852fe7ed22025-08-20T03:34:33ZengPublic Library of Science (PLoS)PLoS ONE1932-62032025-01-01207Data-driven personalized marketing strategy optimization based on user behavior modeling and predictive analytics: Sustainable market segmentation and targetingBin Sunhttps://www.ncbi.nlm.nih.gov/pmc/articles/PMC12288996/?tool=EBI |
| spellingShingle | Bin Sun Data-driven personalized marketing strategy optimization based on user behavior modeling and predictive analytics: Sustainable market segmentation and targeting PLoS ONE |
| title | Data-driven personalized marketing strategy optimization based on user behavior modeling and predictive analytics: Sustainable market segmentation and targeting |
| title_full | Data-driven personalized marketing strategy optimization based on user behavior modeling and predictive analytics: Sustainable market segmentation and targeting |
| title_fullStr | Data-driven personalized marketing strategy optimization based on user behavior modeling and predictive analytics: Sustainable market segmentation and targeting |
| title_full_unstemmed | Data-driven personalized marketing strategy optimization based on user behavior modeling and predictive analytics: Sustainable market segmentation and targeting |
| title_short | Data-driven personalized marketing strategy optimization based on user behavior modeling and predictive analytics: Sustainable market segmentation and targeting |
| title_sort | data driven personalized marketing strategy optimization based on user behavior modeling and predictive analytics sustainable market segmentation and targeting |
| url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC12288996/?tool=EBI |
| work_keys_str_mv | AT binsun datadrivenpersonalizedmarketingstrategyoptimizationbasedonuserbehaviormodelingandpredictiveanalyticssustainablemarketsegmentationandtargeting |