Insights on electric vehicle adoption: Does attitude play a mediating role?

Vehicles are classified as a mobile source of pollution worldwide. This problem is compounded in countries like India, where the population is enormous, and the number of automobiles increases quickly. To overcome this issue, governments and individuals must adopt electric vehicles and maximize the...

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Main Authors: Imran Ali, Mohammad Naushad
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2022-02-01
Series:Innovative Marketing
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Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/16172/IM_2022_01_Ali.pdf
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author Imran Ali
Mohammad Naushad
author_facet Imran Ali
Mohammad Naushad
author_sort Imran Ali
collection DOAJ
description Vehicles are classified as a mobile source of pollution worldwide. This problem is compounded in countries like India, where the population is enormous, and the number of automobiles increases quickly. To overcome this issue, governments and individuals must adopt electric vehicles and maximize the use of eco-friendly vehicles. However, the adoption of electric vehicles in India is gradual. One of the reasons is the attitude towards traditional and electric vehicles. This study’s primary objective is to determine how attitude influences the adoption of electric vehicles. The topic is vital since the attitude provided by numerous studies influences the intention to buy anything. This study considered one dependent variable (electric vehicle adoption) and one mediating variable (attitude) along with five independent variables. The data collection method was straightforward, and the sample size was 366 respondents. Exploratory factor analysis (EFA), structural equation modeling (SEM), and mediation analysis were used to analyze the data. All adopted constructs were trustworthy, with average variance extracted exceeding 0.55, composite reliability exceeding 0.75, and factor loadings exceeding 0.70 for most. The model fit indices were also found to be significant on several parameters. Among all other variables, only financial incentives affect electric vehicle adoption. In other circumstances, opinions did not influence customer uptake of electric vehicles.
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spelling doaj-art-75b6e5ae4b8a40e4a88a614122cc14df2025-08-20T03:03:59ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262022-02-0118110411610.21511/im.18(1).2022.0916172Insights on electric vehicle adoption: Does attitude play a mediating role?Imran Ali0https://orcid.org/0000-0002-4525-5096Mohammad Naushad1https://orcid.org/0000-0003-4421-3422Assistant Professor, Faculty of Management, Department of Business Administration, Noida Institute of Engineering and TechnologyPh.D., Associate Professor, Department of Management and College of Business Administration, Prince Sattam Bin Abdulaziz UniversityVehicles are classified as a mobile source of pollution worldwide. This problem is compounded in countries like India, where the population is enormous, and the number of automobiles increases quickly. To overcome this issue, governments and individuals must adopt electric vehicles and maximize the use of eco-friendly vehicles. However, the adoption of electric vehicles in India is gradual. One of the reasons is the attitude towards traditional and electric vehicles. This study’s primary objective is to determine how attitude influences the adoption of electric vehicles. The topic is vital since the attitude provided by numerous studies influences the intention to buy anything. This study considered one dependent variable (electric vehicle adoption) and one mediating variable (attitude) along with five independent variables. The data collection method was straightforward, and the sample size was 366 respondents. Exploratory factor analysis (EFA), structural equation modeling (SEM), and mediation analysis were used to analyze the data. All adopted constructs were trustworthy, with average variance extracted exceeding 0.55, composite reliability exceeding 0.75, and factor loadings exceeding 0.70 for most. The model fit indices were also found to be significant on several parameters. Among all other variables, only financial incentives affect electric vehicle adoption. In other circumstances, opinions did not influence customer uptake of electric vehicles.https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/16172/IM_2022_01_Ali.pdfadoptionattitudecharging infrastructureelectric vehiclesenvironmentstructural equation modeling (SEM)
spellingShingle Imran Ali
Mohammad Naushad
Insights on electric vehicle adoption: Does attitude play a mediating role?
Innovative Marketing
adoption
attitude
charging infrastructure
electric vehicles
environment
structural equation modeling (SEM)
title Insights on electric vehicle adoption: Does attitude play a mediating role?
title_full Insights on electric vehicle adoption: Does attitude play a mediating role?
title_fullStr Insights on electric vehicle adoption: Does attitude play a mediating role?
title_full_unstemmed Insights on electric vehicle adoption: Does attitude play a mediating role?
title_short Insights on electric vehicle adoption: Does attitude play a mediating role?
title_sort insights on electric vehicle adoption does attitude play a mediating role
topic adoption
attitude
charging infrastructure
electric vehicles
environment
structural equation modeling (SEM)
url https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/16172/IM_2022_01_Ali.pdf
work_keys_str_mv AT imranali insightsonelectricvehicleadoptiondoesattitudeplayamediatingrole
AT mohammadnaushad insightsonelectricvehicleadoptiondoesattitudeplayamediatingrole