Book review: Integrated marketing communications

Book review: Integrated marketing communications

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Bibliographic Details
Main Author:	Pooja Deshmukh
Format:	Article
Language:	English
Published:	Emerald Publishing 2025-04-01
Series:	Rajagiri Management Journal
Online Access:	https://www.emerald.com/insight/content/doi/10.1108/RAMJ-01-2025-347/full/pdf
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