Book review: Integrated marketing communications
Saved in:
| Main Author: | |
|---|---|
| Format: | Article |
| Language: | English |
| Published: |
Emerald Publishing
2025-04-01
|
| Series: | Rajagiri Management Journal |
| Online Access: | https://www.emerald.com/insight/content/doi/10.1108/RAMJ-01-2025-347/full/pdf |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| _version_ | 1849736956883238912 |
|---|---|
| author | Pooja Deshmukh |
| author_facet | Pooja Deshmukh |
| author_sort | Pooja Deshmukh |
| collection | DOAJ |
| format | Article |
| id | doaj-art-75b2deda3760464383d3bdae0a9285da |
| institution | DOAJ |
| issn | 0972-9968 2633-0091 |
| language | English |
| publishDate | 2025-04-01 |
| publisher | Emerald Publishing |
| record_format | Article |
| series | Rajagiri Management Journal |
| spelling | doaj-art-75b2deda3760464383d3bdae0a9285da2025-08-20T03:07:06ZengEmerald PublishingRajagiri Management Journal0972-99682633-00912025-04-01191646510.1108/RAMJ-01-2025-347Book review: Integrated marketing communicationsPooja Deshmukh0Department of Management and Science Chh Sambhajinagar, MIT Group of Institutions, Pune, Indiahttps://www.emerald.com/insight/content/doi/10.1108/RAMJ-01-2025-347/full/pdf |
| spellingShingle | Pooja Deshmukh Book review: Integrated marketing communications Rajagiri Management Journal |
| title | Book review: Integrated marketing communications |
| title_full | Book review: Integrated marketing communications |
| title_fullStr | Book review: Integrated marketing communications |
| title_full_unstemmed | Book review: Integrated marketing communications |
| title_short | Book review: Integrated marketing communications |
| title_sort | book review integrated marketing communications |
| url | https://www.emerald.com/insight/content/doi/10.1108/RAMJ-01-2025-347/full/pdf |
| work_keys_str_mv | AT poojadeshmukh bookreviewintegratedmarketingcommunications |