The role and importance of gastronomic tourism in Serbia and Montenegro in the function of destination branding
The aim of this paper is to research the attitudes and opinions of tourists about the importance of gastro tourism and gastronomic products in Serbia and Montenegro. The research was conducted in the period from July to September 2022. Methods used in this reserach were Chi square test, Mann Whitney...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Toplica Academy of Applied Studies, Department of Business Studies Blace
2023-06-01
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| Series: | BizInfo |
| Subjects: | |
| Online Access: | https://bizinfo.edu.rs/index.php/bizinfo/article/view/299 |
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| Summary: | The aim of this paper is to research the attitudes and opinions of tourists about the importance of gastro tourism and gastronomic products in Serbia and Montenegro. The research was conducted in the period from July to September 2022. Methods used in this reserach were Chi square test, Mann Whitney U and Regression. The results of the research show that there is a difference in opinion about gastronomic tourism and gastronomic products between the respondents in Serbia and the respondents in Montenegro. Also, there are differences in the opinion of the respondents which city is best known for the gastronomic tourist offer in both countries. The obtained results can be used to improve the gastronomic offer of Serbia and Montenegro, which can lead to an even better positioning of both countries on the gastronomic map of Europe. |
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| ISSN: | 2217-2769 2406-2324 |