ADOPTION OF ARTIFICIAL INTELLIGENCE AND DIGITAL SUPPLY CHAIN FOR ENHANCING SUPPLY CHAIN PERFORMANCE: MEDIATING ROLE OF GREEN SUPPLY CHAIN PROCESS
: Research empirically tested the impact of artificial intelligence adoption and digital supply chains on supply chain performance with the mediating effect of green supply chain process of manufacturing companies in Saudi Arabia. For this purpose, cross-sectional data collected from 330 employees...
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| Format: | Article |
| Language: | English |
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Regional Association for Security and crisis management, Belgrade, Serbia
2024-12-01
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| Series: | Operational Research in Engineering Sciences: Theory and Applications |
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| Online Access: | https://oresta.org/menu-script/index.php/oresta/article/view/788 |
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| _version_ | 1825197098099802112 |
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| author | Abdulaziz Aljoghaiman Sanjar Mirzaliev |
| author_facet | Abdulaziz Aljoghaiman Sanjar Mirzaliev |
| author_sort | Abdulaziz Aljoghaiman |
| collection | DOAJ |
| description |
: Research empirically tested the impact of artificial intelligence adoption and digital supply chains on supply chain performance with the mediating effect of green supply chain process of manufacturing companies in Saudi Arabia. For this purpose, cross-sectional data collected from 330 employees working in manufacturing firms’ by using self-administered questionnaires and employing a convenient sampling technique. Partial Least Square (PLS)-Structural Equation Modeling (SEM) technique employed in two measurement and structural models. The results show that AI-based business and marketing, AI-based risk management, AI-based power workforce, and AI-based big data analytics have a positive and significant impact on supply chain performance. Digital supply chain and green supply chain process also positive and significant impact on supply chain performance. Further indirect effect results show that the green supply chain process is also partially mediated among AI-based factors, digital supply chain, and supply chain performance of manufacturing companies in Saudi Arabia. The study with these findings suggested that manufacturing companies in Saudi Arabia should prioritize the integration of AI technologies and digital supply chain processes to enhance supply chain performance. Additionally, focusing on green supply chain practices can further amplify the benefits of AI and digital transformation that could increase the supply chain performance and competitive advantage of the organizations.
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| format | Article |
| id | doaj-art-755be08e84fc4fb7961303ade452dc26 |
| institution | Kabale University |
| issn | 2620-1607 2620-1747 |
| language | English |
| publishDate | 2024-12-01 |
| publisher | Regional Association for Security and crisis management, Belgrade, Serbia |
| record_format | Article |
| series | Operational Research in Engineering Sciences: Theory and Applications |
| spelling | doaj-art-755be08e84fc4fb7961303ade452dc262025-02-11T19:31:31ZengRegional Association for Security and crisis management, Belgrade, SerbiaOperational Research in Engineering Sciences: Theory and Applications2620-16072620-17472024-12-0173ADOPTION OF ARTIFICIAL INTELLIGENCE AND DIGITAL SUPPLY CHAIN FOR ENHANCING SUPPLY CHAIN PERFORMANCE: MEDIATING ROLE OF GREEN SUPPLY CHAIN PROCESSAbdulaziz Aljoghaiman0Sanjar Mirzaliev1Department of Management, School of Business, King Faisal University, Al-Ahsa 31982, Saudi Arabia. Research and Innovations Department, Tashkent State University of Economics, Uzbekistan. : Research empirically tested the impact of artificial intelligence adoption and digital supply chains on supply chain performance with the mediating effect of green supply chain process of manufacturing companies in Saudi Arabia. For this purpose, cross-sectional data collected from 330 employees working in manufacturing firms’ by using self-administered questionnaires and employing a convenient sampling technique. Partial Least Square (PLS)-Structural Equation Modeling (SEM) technique employed in two measurement and structural models. The results show that AI-based business and marketing, AI-based risk management, AI-based power workforce, and AI-based big data analytics have a positive and significant impact on supply chain performance. Digital supply chain and green supply chain process also positive and significant impact on supply chain performance. Further indirect effect results show that the green supply chain process is also partially mediated among AI-based factors, digital supply chain, and supply chain performance of manufacturing companies in Saudi Arabia. The study with these findings suggested that manufacturing companies in Saudi Arabia should prioritize the integration of AI technologies and digital supply chain processes to enhance supply chain performance. Additionally, focusing on green supply chain practices can further amplify the benefits of AI and digital transformation that could increase the supply chain performance and competitive advantage of the organizations. https://oresta.org/menu-script/index.php/oresta/article/view/788Artificial intelligenceDigital supply chainSupply chain performanceBig Data |
| spellingShingle | Abdulaziz Aljoghaiman Sanjar Mirzaliev ADOPTION OF ARTIFICIAL INTELLIGENCE AND DIGITAL SUPPLY CHAIN FOR ENHANCING SUPPLY CHAIN PERFORMANCE: MEDIATING ROLE OF GREEN SUPPLY CHAIN PROCESS Operational Research in Engineering Sciences: Theory and Applications Artificial intelligence Digital supply chain Supply chain performance Big Data |
| title | ADOPTION OF ARTIFICIAL INTELLIGENCE AND DIGITAL SUPPLY CHAIN FOR ENHANCING SUPPLY CHAIN PERFORMANCE: MEDIATING ROLE OF GREEN SUPPLY CHAIN PROCESS |
| title_full | ADOPTION OF ARTIFICIAL INTELLIGENCE AND DIGITAL SUPPLY CHAIN FOR ENHANCING SUPPLY CHAIN PERFORMANCE: MEDIATING ROLE OF GREEN SUPPLY CHAIN PROCESS |
| title_fullStr | ADOPTION OF ARTIFICIAL INTELLIGENCE AND DIGITAL SUPPLY CHAIN FOR ENHANCING SUPPLY CHAIN PERFORMANCE: MEDIATING ROLE OF GREEN SUPPLY CHAIN PROCESS |
| title_full_unstemmed | ADOPTION OF ARTIFICIAL INTELLIGENCE AND DIGITAL SUPPLY CHAIN FOR ENHANCING SUPPLY CHAIN PERFORMANCE: MEDIATING ROLE OF GREEN SUPPLY CHAIN PROCESS |
| title_short | ADOPTION OF ARTIFICIAL INTELLIGENCE AND DIGITAL SUPPLY CHAIN FOR ENHANCING SUPPLY CHAIN PERFORMANCE: MEDIATING ROLE OF GREEN SUPPLY CHAIN PROCESS |
| title_sort | adoption of artificial intelligence and digital supply chain for enhancing supply chain performance mediating role of green supply chain process |
| topic | Artificial intelligence Digital supply chain Supply chain performance Big Data |
| url | https://oresta.org/menu-script/index.php/oresta/article/view/788 |
| work_keys_str_mv | AT abdulazizaljoghaiman adoptionofartificialintelligenceanddigitalsupplychainforenhancingsupplychainperformancemediatingroleofgreensupplychainprocess AT sanjarmirzaliev adoptionofartificialintelligenceanddigitalsupplychainforenhancingsupplychainperformancemediatingroleofgreensupplychainprocess |