Empirical analysis of the constituent factors of internal marketing orientation at Spanish hotels
This study, which draws upon specialized literature and empirical evidence, aims to characterize the underlying structure of the construct ‘Internal Marketing Orientation’ (IMO). As a consequence six underlying factors are identified: exchange of values, segmentation of the internal market, inte...
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| Format: | Article |
| Language: | English |
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University of Algarve, ESGHT/CINTURS
2014-01-01
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| Series: | Tourism & Management Studies |
| Subjects: | |
| Online Access: | https://tmstudies.net/index.php/ectms/article/view/614/pdf_73 |
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| _version_ | 1832568916084260864 |
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| author | José Luis Ruizalba-Robledo María Vallespín-Arán |
| author_facet | José Luis Ruizalba-Robledo María Vallespín-Arán |
| author_sort | José Luis Ruizalba-Robledo |
| collection | DOAJ |
| description | This study, which draws upon specialized literature and empirical
evidence, aims to characterize the underlying structure of the construct
‘Internal Marketing Orientation’ (IMO). As a consequence six
underlying factors are identified: exchange of values, segmentation of
the internal market, internal communication, management concern,
implementation of management concern and training. It also evaluates
the degree of Spanish hotels’ IMO, classifying them into three different
groups according to their level of IMO. Findings indicate that a higher
degree of IMO is found when the company belongs to a hotel chain,
while no other variables such as hotel size or category have proven to
be significant. |
| format | Article |
| id | doaj-art-752e5982a5224f139e57a21c94c81d04 |
| institution | Kabale University |
| issn | 2182-8466 |
| language | English |
| publishDate | 2014-01-01 |
| publisher | University of Algarve, ESGHT/CINTURS |
| record_format | Article |
| series | Tourism & Management Studies |
| spelling | doaj-art-752e5982a5224f139e57a21c94c81d042025-02-02T23:56:21ZengUniversity of Algarve, ESGHT/CINTURSTourism & Management Studies2182-84662014-01-0110SI151157Empirical analysis of the constituent factors of internal marketing orientation at Spanish hotelsJosé Luis Ruizalba-Robledo 0María Vallespín-Arán 1University of Málaga, Departamento de Economía y Administración de Empresas, SpainUniversity of Málaga, Departamento de Economía y Administración de Empresas, SpainThis study, which draws upon specialized literature and empirical evidence, aims to characterize the underlying structure of the construct ‘Internal Marketing Orientation’ (IMO). As a consequence six underlying factors are identified: exchange of values, segmentation of the internal market, internal communication, management concern, implementation of management concern and training. It also evaluates the degree of Spanish hotels’ IMO, classifying them into three different groups according to their level of IMO. Findings indicate that a higher degree of IMO is found when the company belongs to a hotel chain, while no other variables such as hotel size or category have proven to be significant.https://tmstudies.net/index.php/ectms/article/view/614/pdf_73internal marketing orientationhotelswork family balancecluster analysisinternal communication |
| spellingShingle | José Luis Ruizalba-Robledo María Vallespín-Arán Empirical analysis of the constituent factors of internal marketing orientation at Spanish hotels Tourism & Management Studies internal marketing orientation hotels work family balance cluster analysis internal communication |
| title | Empirical analysis of the constituent factors of internal marketing orientation at Spanish hotels |
| title_full | Empirical analysis of the constituent factors of internal marketing orientation at Spanish hotels |
| title_fullStr | Empirical analysis of the constituent factors of internal marketing orientation at Spanish hotels |
| title_full_unstemmed | Empirical analysis of the constituent factors of internal marketing orientation at Spanish hotels |
| title_short | Empirical analysis of the constituent factors of internal marketing orientation at Spanish hotels |
| title_sort | empirical analysis of the constituent factors of internal marketing orientation at spanish hotels |
| topic | internal marketing orientation hotels work family balance cluster analysis internal communication |
| url | https://tmstudies.net/index.php/ectms/article/view/614/pdf_73 |
| work_keys_str_mv | AT joseluisruizalbarobledo empiricalanalysisoftheconstituentfactorsofinternalmarketingorientationatspanishhotels AT mariavallespinaran empiricalanalysisoftheconstituentfactorsofinternalmarketingorientationatspanishhotels |