Empirical analysis of the constituent factors of internal marketing orientation at Spanish hotels

This study, which draws upon specialized literature and empirical evidence, aims to characterize the underlying structure of the construct ‘Internal Marketing Orientation’ (IMO). As a consequence six underlying factors are identified: exchange of values, segmentation of the internal market, inte...

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Main Authors: José Luis Ruizalba-Robledo, María Vallespín-Arán
Format: Article
Language:English
Published: University of Algarve, ESGHT/CINTURS 2014-01-01
Series:Tourism & Management Studies
Subjects:
Online Access:https://tmstudies.net/index.php/ectms/article/view/614/pdf_73
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author José Luis Ruizalba-Robledo
María Vallespín-Arán
author_facet José Luis Ruizalba-Robledo
María Vallespín-Arán
author_sort José Luis Ruizalba-Robledo
collection DOAJ
description This study, which draws upon specialized literature and empirical evidence, aims to characterize the underlying structure of the construct ‘Internal Marketing Orientation’ (IMO). As a consequence six underlying factors are identified: exchange of values, segmentation of the internal market, internal communication, management concern, implementation of management concern and training. It also evaluates the degree of Spanish hotels’ IMO, classifying them into three different groups according to their level of IMO. Findings indicate that a higher degree of IMO is found when the company belongs to a hotel chain, while no other variables such as hotel size or category have proven to be significant.
format Article
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institution Kabale University
issn 2182-8466
language English
publishDate 2014-01-01
publisher University of Algarve, ESGHT/CINTURS
record_format Article
series Tourism & Management Studies
spelling doaj-art-752e5982a5224f139e57a21c94c81d042025-02-02T23:56:21ZengUniversity of Algarve, ESGHT/CINTURSTourism & Management Studies2182-84662014-01-0110SI151157Empirical analysis of the constituent factors of internal marketing orientation at Spanish hotelsJosé Luis Ruizalba-Robledo 0María Vallespín-Arán 1University of Málaga, Departamento de Economía y Administración de Empresas, SpainUniversity of Málaga, Departamento de Economía y Administración de Empresas, SpainThis study, which draws upon specialized literature and empirical evidence, aims to characterize the underlying structure of the construct ‘Internal Marketing Orientation’ (IMO). As a consequence six underlying factors are identified: exchange of values, segmentation of the internal market, internal communication, management concern, implementation of management concern and training. It also evaluates the degree of Spanish hotels’ IMO, classifying them into three different groups according to their level of IMO. Findings indicate that a higher degree of IMO is found when the company belongs to a hotel chain, while no other variables such as hotel size or category have proven to be significant.https://tmstudies.net/index.php/ectms/article/view/614/pdf_73internal marketing orientationhotelswork family balancecluster analysisinternal communication
spellingShingle José Luis Ruizalba-Robledo
María Vallespín-Arán
Empirical analysis of the constituent factors of internal marketing orientation at Spanish hotels
Tourism & Management Studies
internal marketing orientation
hotels
work family balance
cluster analysis
internal communication
title Empirical analysis of the constituent factors of internal marketing orientation at Spanish hotels
title_full Empirical analysis of the constituent factors of internal marketing orientation at Spanish hotels
title_fullStr Empirical analysis of the constituent factors of internal marketing orientation at Spanish hotels
title_full_unstemmed Empirical analysis of the constituent factors of internal marketing orientation at Spanish hotels
title_short Empirical analysis of the constituent factors of internal marketing orientation at Spanish hotels
title_sort empirical analysis of the constituent factors of internal marketing orientation at spanish hotels
topic internal marketing orientation
hotels
work family balance
cluster analysis
internal communication
url https://tmstudies.net/index.php/ectms/article/view/614/pdf_73
work_keys_str_mv AT joseluisruizalbarobledo empiricalanalysisoftheconstituentfactorsofinternalmarketingorientationatspanishhotels
AT mariavallespinaran empiricalanalysisoftheconstituentfactorsofinternalmarketingorientationatspanishhotels