Para-Social Relationship Activity: Case Study in Treasure and Treasure Maker on The Weverse App on 2023-2024
In recent years, the entertainment industry has witnessed growth driven by technological advancements and innovative applications of social media. Among these developments, the rise of social media platforms like Weverse has revolutionized how fans and idols engage with each other. Treasure, a K-Pop...
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| Format: | Article |
| Language: | English |
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Universitas Muhammadiyah Yogyakarta
2025-06-01
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| Series: | Jurnal Audiens |
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| Online Access: | https://journalaudiens.umy.ac.id/index.php/ja/article/view/544 |
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| author | Amar Ma'ruf Syifa Az Zahro Tri Hastuti Nur Rochimah |
| author_facet | Amar Ma'ruf Syifa Az Zahro Tri Hastuti Nur Rochimah |
| author_sort | Amar Ma'ruf Syifa Az Zahro |
| collection | DOAJ |
| description | In recent years, the entertainment industry has witnessed growth driven by technological advancements and innovative applications of social media. Among these developments, the rise of social media platforms like Weverse has revolutionized how fans and idols engage with each other. Treasure, a K-Pop group, and its fandom, Treasure Maker, utilize Weverse to foster para-social relationships that enable fans to perceive an emotional connection with their idols despite physical separation. This study aims to explain the interaction between fans and idols in the Weverse app. The theoretical framework for this study is based on foundational theories relating to para-social relationships, including Horton and Wohl's conceptualization of media figures influencing audience behavior and Stever's classification of three types of para-social interactions: task attraction, identification attraction, and romantic attraction. Using a qualitative descriptive case study approach, the researcher seeks to understand the para-social activities facilitated by the features in the Weverse app. This research shows that the presence of digital platforms such as Weverse is able to strengthen the para-social relationship between Treasure and its fans. All the interactions that occur have made fans feel emotional closeness, which also fosters loyalty as fans towards their idols. |
| format | Article |
| id | doaj-art-752abe3da24e43609c91cd731e9fac0b |
| institution | DOAJ |
| issn | 2722-4856 |
| language | English |
| publishDate | 2025-06-01 |
| publisher | Universitas Muhammadiyah Yogyakarta |
| record_format | Article |
| series | Jurnal Audiens |
| spelling | doaj-art-752abe3da24e43609c91cd731e9fac0b2025-08-20T02:44:28ZengUniversitas Muhammadiyah YogyakartaJurnal Audiens2722-48562025-06-016224125310.18196/jas.v6i2.544544Para-Social Relationship Activity: Case Study in Treasure and Treasure Maker on The Weverse App on 2023-2024Amar Ma'ruf Syifa Az Zahro0Tri Hastuti Nur Rochimah1International Program of Communication Studies, Faculty of Social and Political Learnings, Universitas Muhammadiyah Yogyakarta, IndonesiaCommunication Science Department, Faculty of Social and Political Learnings, Universitas Muhammadiyah Yogyakarta, IndonesiaIn recent years, the entertainment industry has witnessed growth driven by technological advancements and innovative applications of social media. Among these developments, the rise of social media platforms like Weverse has revolutionized how fans and idols engage with each other. Treasure, a K-Pop group, and its fandom, Treasure Maker, utilize Weverse to foster para-social relationships that enable fans to perceive an emotional connection with their idols despite physical separation. This study aims to explain the interaction between fans and idols in the Weverse app. The theoretical framework for this study is based on foundational theories relating to para-social relationships, including Horton and Wohl's conceptualization of media figures influencing audience behavior and Stever's classification of three types of para-social interactions: task attraction, identification attraction, and romantic attraction. Using a qualitative descriptive case study approach, the researcher seeks to understand the para-social activities facilitated by the features in the Weverse app. This research shows that the presence of digital platforms such as Weverse is able to strengthen the para-social relationship between Treasure and its fans. All the interactions that occur have made fans feel emotional closeness, which also fosters loyalty as fans towards their idols.https://journalaudiens.umy.ac.id/index.php/ja/article/view/544para-social relationshiptreasure idol grouptreasure makerweverse application |
| spellingShingle | Amar Ma'ruf Syifa Az Zahro Tri Hastuti Nur Rochimah Para-Social Relationship Activity: Case Study in Treasure and Treasure Maker on The Weverse App on 2023-2024 Jurnal Audiens para-social relationship treasure idol group treasure maker weverse application |
| title | Para-Social Relationship Activity: Case Study in Treasure and Treasure Maker on The Weverse App on 2023-2024 |
| title_full | Para-Social Relationship Activity: Case Study in Treasure and Treasure Maker on The Weverse App on 2023-2024 |
| title_fullStr | Para-Social Relationship Activity: Case Study in Treasure and Treasure Maker on The Weverse App on 2023-2024 |
| title_full_unstemmed | Para-Social Relationship Activity: Case Study in Treasure and Treasure Maker on The Weverse App on 2023-2024 |
| title_short | Para-Social Relationship Activity: Case Study in Treasure and Treasure Maker on The Weverse App on 2023-2024 |
| title_sort | para social relationship activity case study in treasure and treasure maker on the weverse app on 2023 2024 |
| topic | para-social relationship treasure idol group treasure maker weverse application |
| url | https://journalaudiens.umy.ac.id/index.php/ja/article/view/544 |
| work_keys_str_mv | AT amarmarufsyifaazzahro parasocialrelationshipactivitycasestudyintreasureandtreasuremakerontheweverseappon20232024 AT trihastutinurrochimah parasocialrelationshipactivitycasestudyintreasureandtreasuremakerontheweverseappon20232024 |