Assessing the Impact of the National Cultural Framework on Responsible Corporate Behaviour towards Consumers: an Application of Geert Hofstede`s Cultural Model
This article aims to define and measure responsible corporate behaviour towards consumers in EU countries by defining an index of responsible corporate behaviour towards consumers and to establish the impact of Geert Hofstede's cultural dimensions on the responsible behaviour of organisation...
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| Format: | Article |
| Language: | English |
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Editura ASE
2014-02-01
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| Series: | Amfiteatru Economic |
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| Online Access: | http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=1270 |
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| author | Cristina Gănescu Andreea Gangone Mihaela Asandei |
| author_facet | Cristina Gănescu Andreea Gangone Mihaela Asandei |
| author_sort | Cristina Gănescu |
| collection | DOAJ |
| description | This article aims to define and measure responsible corporate behaviour towards consumers
in EU countries by defining an index of responsible corporate behaviour towards
consumers and to establish the impact of Geert Hofstede's cultural dimensions on the
responsible behaviour of organisations towards consumers. The index uses a specific
measurement methodology based on three major components of responsible corporate
behaviour towards customers and on content analysis of the Eurostat databases, the RAPEX
2012 Annual Report, the 2012-2013 Global Competitiveness Report and the Global
Reporting Initiative database. We used the multifactorial regression and the Wald
significance test to demonstrate that organisations operating in countries characterised by
low power distance, individualism, femininity, tolerance of unknown and long-term
orientation pay more attention to responsible corporate behaviour towards customers. The
study highlights theoretical considerations that support the influence of the national cultural
framework on responsible corporate behaviour towards consumers. The methodology for
calculating the index of responsible corporate behaviour towards consumers can become a
basis of analysis of responsible corporate behaviour towards local consumers or other
stakeholders. |
| format | Article |
| id | doaj-art-74cd731b7eea4a96bfd52f522beb8077 |
| institution | OA Journals |
| issn | 1582-9146 2247-9104 |
| language | English |
| publishDate | 2014-02-01 |
| publisher | Editura ASE |
| record_format | Article |
| series | Amfiteatru Economic |
| spelling | doaj-art-74cd731b7eea4a96bfd52f522beb80772025-08-20T01:57:45ZengEditura ASEAmfiteatru Economic1582-91462247-91042014-02-011635351366Assessing the Impact of the National Cultural Framework on Responsible Corporate Behaviour towards Consumers: an Application of Geert Hofstede`s Cultural ModelCristina Gănescu0Andreea Gangone1Mihaela Asandei 2Constantin Brâncoveanu University of Piteşti, RomaniaConstantin Brâncoveanu University of Piteşti, RomaniaConstantin Brâncoveanu University of Piteşti, RomaniaThis article aims to define and measure responsible corporate behaviour towards consumers in EU countries by defining an index of responsible corporate behaviour towards consumers and to establish the impact of Geert Hofstede's cultural dimensions on the responsible behaviour of organisations towards consumers. The index uses a specific measurement methodology based on three major components of responsible corporate behaviour towards customers and on content analysis of the Eurostat databases, the RAPEX 2012 Annual Report, the 2012-2013 Global Competitiveness Report and the Global Reporting Initiative database. We used the multifactorial regression and the Wald significance test to demonstrate that organisations operating in countries characterised by low power distance, individualism, femininity, tolerance of unknown and long-term orientation pay more attention to responsible corporate behaviour towards customers. The study highlights theoretical considerations that support the influence of the national cultural framework on responsible corporate behaviour towards consumers. The methodology for calculating the index of responsible corporate behaviour towards consumers can become a basis of analysis of responsible corporate behaviour towards local consumers or other stakeholders.http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=1270responsible corporate behaviourconsumersindex of responsible corporate behaviour towards consumers (IRCBC)cultural modelGeert HofstedeEuropean Union |
| spellingShingle | Cristina Gănescu Andreea Gangone Mihaela Asandei Assessing the Impact of the National Cultural Framework on Responsible Corporate Behaviour towards Consumers: an Application of Geert Hofstede`s Cultural Model Amfiteatru Economic responsible corporate behaviour consumers index of responsible corporate behaviour towards consumers (IRCBC) cultural model Geert Hofstede European Union |
| title | Assessing the Impact of the National Cultural Framework on Responsible Corporate Behaviour towards Consumers: an Application of Geert Hofstede`s Cultural Model |
| title_full | Assessing the Impact of the National Cultural Framework on Responsible Corporate Behaviour towards Consumers: an Application of Geert Hofstede`s Cultural Model |
| title_fullStr | Assessing the Impact of the National Cultural Framework on Responsible Corporate Behaviour towards Consumers: an Application of Geert Hofstede`s Cultural Model |
| title_full_unstemmed | Assessing the Impact of the National Cultural Framework on Responsible Corporate Behaviour towards Consumers: an Application of Geert Hofstede`s Cultural Model |
| title_short | Assessing the Impact of the National Cultural Framework on Responsible Corporate Behaviour towards Consumers: an Application of Geert Hofstede`s Cultural Model |
| title_sort | assessing the impact of the national cultural framework on responsible corporate behaviour towards consumers an application of geert hofstede s cultural model |
| topic | responsible corporate behaviour consumers index of responsible corporate behaviour towards consumers (IRCBC) cultural model Geert Hofstede European Union |
| url | http://www.amfiteatrueconomic.ro/ArticolEN.aspx?CodArticol=1270 |
| work_keys_str_mv | AT cristinaganescu assessingtheimpactofthenationalculturalframeworkonresponsiblecorporatebehaviourtowardsconsumersanapplicationofgeerthofstedesculturalmodel AT andreeagangone assessingtheimpactofthenationalculturalframeworkonresponsiblecorporatebehaviourtowardsconsumersanapplicationofgeerthofstedesculturalmodel AT mihaelaasandei assessingtheimpactofthenationalculturalframeworkonresponsiblecorporatebehaviourtowardsconsumersanapplicationofgeerthofstedesculturalmodel |