How Black Creators Stopped The Clock on TikTok

Between June and July 2021, a number of Black creators banded together on TikTok and withheld from creating content – they went on strike. This sudden protest came after outcries from Black creators, who claimed that they created many of the viral dances on the platform, whilst their white counterpa...

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Bibliographic Details
Main Author: Yvonne Ile
Format: Article
Language:Bosnian
Published: INSAM Institute for Contemporary Artistic Music 2021-07-01
Series:INSAM
Subjects:
Online Access:https://insamjournal.com/index.php/ij/article/view/98
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Summary:Between June and July 2021, a number of Black creators banded together on TikTok and withheld from creating content – they went on strike. This sudden protest came after outcries from Black creators, who claimed that they created many of the viral dances on the platform, whilst their white counterparts received the accolades. I propose that this strike is a result of underlying bias, antagonisms and an unresolved history of musical and artistic plagiarism from Black creators. Inspired by how race is presented in the media and focusing on novel media platforms like Instagram and TikTok, I assert that creative works by Black creators and subsequently their ownership, use and replication, need to be studied within popular culture.
ISSN:2637-1898