GUIDELINES FOR RESTORING CONSUMER TRUST IN THE SERVICES PROVIDED BY THE PUBLIC TRANSPORT IN THE CITY OF SOFIA AFTER THE COVID-19 PANDEMIC AND INCREASING ITS SOCIAL EFFECTIVENESS
After cities overcame the peaks of the COVID-19 morbidity, they encountered the negative consequences of the crisis which the transport sector was particularly affected by. The adopted measures and the implemented restrictions initiated the need for enterprises working in the field of public trans...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Trakia University
2022-12-01
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| Series: | Trakia Journal of Sciences |
| Subjects: | |
| Online Access: | http://tru.uni-sz.bg/tsj/Volume%2020,%202022,%20Supplement%201,%20Series%20Social%20Sciences/8_S.Tzvetkova.pdf |
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| Summary: | After cities overcame the peaks of the COVID-19 morbidity, they encountered the negative consequences
of the crisis which the transport sector was particularly affected by. The adopted measures and the
implemented restrictions initiated the need for enterprises working in the field of public transport to adopt
adequate management approaches for solving issues related to its normal functioning. The issue of
restoring passengers' trust by providing secure and quality services is on the agenda. The present paper
proposes guidelines for restoring consumers' trust and increasing its social effectiveness on the basis of
the conducted analysis of the dynamics of the public transport in the city of Sofia for the 2019-2021 period. |
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| ISSN: | 1313-3551 |