An attempt to determine the determinants of an effective impact of corporate social responsibility on consumer behaviour. A pilot study report
It is assumed that the idea of corporate social responsibility implemented by an enterprise will be appreciated by consumers. Consumers will be more willing to choose offers and support initiatives of socially responsible companies. Social responsibility, as a distinguishing mark used in positioning...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Law and Economic Sciences University of Zielona Góra
2019-12-01
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| Series: | Management |
| Subjects: | |
| Online Access: | http://www.degruyter.com/view/j/manment.2019.23.issue-2/manment-2019-0019/manment-2019-0019.xml?format=INT |
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