An attempt to determine the determinants of an effective impact of corporate social responsibility on consumer behaviour. A pilot study report
It is assumed that the idea of corporate social responsibility implemented by an enterprise will be appreciated by consumers. Consumers will be more willing to choose offers and support initiatives of socially responsible companies. Social responsibility, as a distinguishing mark used in positioning...
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| Format: | Article |
| Language: | English |
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Faculty of Law and Economic Sciences University of Zielona Góra
2019-12-01
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| Series: | Management |
| Subjects: | |
| Online Access: | http://www.degruyter.com/view/j/manment.2019.23.issue-2/manment-2019-0019/manment-2019-0019.xml?format=INT |
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| _version_ | 1849251488271958016 |
|---|---|
| author | Spodarczyk Edyta |
| author_facet | Spodarczyk Edyta |
| author_sort | Spodarczyk Edyta |
| collection | DOAJ |
| description | It is assumed that the idea of corporate social responsibility implemented by an enterprise will be appreciated by consumers. Consumers will be more willing to choose offers and support initiatives of socially responsible companies. Social responsibility, as a distinguishing mark used in positioning an enterprise (brand), also aims to contribute to building the loyalty of consumers who will be characterised, among others, by lower price sensitivity, and in their purchasing decisions they will be guided by the company’s positive image. |
| format | Article |
| id | doaj-art-7455ca5afc6c4d939d215db1f39c3cf4 |
| institution | Kabale University |
| issn | 2299-193X |
| language | English |
| publishDate | 2019-12-01 |
| publisher | Faculty of Law and Economic Sciences University of Zielona Góra |
| record_format | Article |
| series | Management |
| spelling | doaj-art-7455ca5afc6c4d939d215db1f39c3cf42025-08-20T03:56:55ZengFaculty of Law and Economic Sciences University of Zielona GóraManagement2299-193X2019-12-01232647910.2478/manment-2019-0019manment-2019-0019An attempt to determine the determinants of an effective impact of corporate social responsibility on consumer behaviour. A pilot study reportSpodarczyk Edyta0Gdynia Maritime University, Faculty of Entrepreneurship and Quality Science, PolandIt is assumed that the idea of corporate social responsibility implemented by an enterprise will be appreciated by consumers. Consumers will be more willing to choose offers and support initiatives of socially responsible companies. Social responsibility, as a distinguishing mark used in positioning an enterprise (brand), also aims to contribute to building the loyalty of consumers who will be characterised, among others, by lower price sensitivity, and in their purchasing decisions they will be guided by the company’s positive image.http://www.degruyter.com/view/j/manment.2019.23.issue-2/manment-2019-0019/manment-2019-0019.xml?format=INTcorporate social responsibilityconsumer behaviourm14m39 |
| spellingShingle | Spodarczyk Edyta An attempt to determine the determinants of an effective impact of corporate social responsibility on consumer behaviour. A pilot study report Management corporate social responsibility consumer behaviour m14 m39 |
| title | An attempt to determine the determinants of an effective impact of corporate social responsibility on consumer behaviour. A pilot study report |
| title_full | An attempt to determine the determinants of an effective impact of corporate social responsibility on consumer behaviour. A pilot study report |
| title_fullStr | An attempt to determine the determinants of an effective impact of corporate social responsibility on consumer behaviour. A pilot study report |
| title_full_unstemmed | An attempt to determine the determinants of an effective impact of corporate social responsibility on consumer behaviour. A pilot study report |
| title_short | An attempt to determine the determinants of an effective impact of corporate social responsibility on consumer behaviour. A pilot study report |
| title_sort | attempt to determine the determinants of an effective impact of corporate social responsibility on consumer behaviour a pilot study report |
| topic | corporate social responsibility consumer behaviour m14 m39 |
| url | http://www.degruyter.com/view/j/manment.2019.23.issue-2/manment-2019-0019/manment-2019-0019.xml?format=INT |
| work_keys_str_mv | AT spodarczykedyta anattempttodeterminethedeterminantsofaneffectiveimpactofcorporatesocialresponsibilityonconsumerbehaviourapilotstudyreport AT spodarczykedyta attempttodeterminethedeterminantsofaneffectiveimpactofcorporatesocialresponsibilityonconsumerbehaviourapilotstudyreport |