Aspirational Politics of Talent Acquisition: Entrepreneurial Limits and Indian Short Video Platforms
Local short video platforms in India such as Moj and Josh have encountered mixed success in wooing talented creators and new users to their platforms. Some of the challenges they have faced suggest the limits of aspirational politics which is entangled with aspects of authenticity and relatability a...
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| Format: | Article |
| Language: | English |
| Published: |
SAGE Publishing
2025-06-01
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| Series: | Social Media + Society |
| Online Access: | https://doi.org/10.1177/20563051251340579 |
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