Conveying meaning in brand names by using time-inverted messages
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
LLC "CPC "Business Perspectives"
2013-12-01
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| Series: | Innovative Marketing |
| Online Access: | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/5382/im_en_2013_03_Schom.pdf |
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| _version_ | 1849727259070431232 |
|---|---|
| author | Robert Schorn Mathias Streicher |
| author_facet | Robert Schorn Mathias Streicher |
| author_sort | Robert Schorn |
| collection | DOAJ |
| format | Article |
| id | doaj-art-74242a1d8ed04ea690efd9d3cba5d83a |
| institution | DOAJ |
| issn | 1814-2427 1816-6326 |
| language | English |
| publishDate | 2013-12-01 |
| publisher | LLC "CPC "Business Perspectives" |
| record_format | Article |
| series | Innovative Marketing |
| spelling | doaj-art-74242a1d8ed04ea690efd9d3cba5d83a2025-08-20T03:09:54ZengLLC "CPC "Business Perspectives"Innovative Marketing1814-24271816-63262013-12-01935382Conveying meaning in brand names by using time-inverted messagesRobert SchornMathias Streicherhttps://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/5382/im_en_2013_03_Schom.pdf |
| spellingShingle | Robert Schorn Mathias Streicher Conveying meaning in brand names by using time-inverted messages Innovative Marketing |
| title | Conveying meaning in brand names by using time-inverted messages |
| title_full | Conveying meaning in brand names by using time-inverted messages |
| title_fullStr | Conveying meaning in brand names by using time-inverted messages |
| title_full_unstemmed | Conveying meaning in brand names by using time-inverted messages |
| title_short | Conveying meaning in brand names by using time-inverted messages |
| title_sort | conveying meaning in brand names by using time inverted messages |
| url | https://businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/5382/im_en_2013_03_Schom.pdf |
| work_keys_str_mv | AT robertschorn conveyingmeaninginbrandnamesbyusingtimeinvertedmessages AT mathiasstreicher conveyingmeaninginbrandnamesbyusingtimeinvertedmessages |