THEORETICAL BASES OF THE MACHINE-BUILDING ENTERPRISES ASSORTMENT POLICY FORMATION

THEORETICAL BASES OF THE MACHINE-BUILDING ENTERPRISES ASSORTMENT POLICY FORMATION

A number of theoretical and scientic and practical aspects of pros-pects of the commodity range of the modern enterprise of mechanical engineer-ing is considered. It is shown that in the analysis of the product range in activity of machine-building enterprises it is expedient to unite her in groups...

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Bibliographic Details
Main Authors: N. Greshnevikova, L. Lavrova, L. Putyatina
Format: Article
Language:English
Published: Publishing House of the State University of Management 2018-09-01
Series:Вестник университета
Subjects:
assortment policy
commodity range
nomenclature of goods
criteria of prospects of goods
enterprise of mechanical engineering
Online Access:https://vestnik.guu.ru/jour/article/view/1140
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