THEORETICAL BASES OF THE MACHINE-BUILDING ENTERPRISES ASSORTMENT POLICY FORMATION

A number of theoretical and scientic and practical aspects of pros-pects of the commodity range of the modern enterprise of mechanical engineer-ing is considered. It is shown that in the analysis of the product range in activity of machine-building enterprises it is expedient to unite her in groups...

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Bibliographic Details
Main Authors: N. Greshnevikova, L. Lavrova, L. Putyatina
Format: Article
Language:English
Published: Publishing House of the State University of Management 2018-09-01
Series:Вестник университета
Subjects:
Online Access:https://vestnik.guu.ru/jour/article/view/1140
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Summary:A number of theoretical and scientic and practical aspects of pros-pects of the commodity range of the modern enterprise of mechanical engineer-ing is considered. It is shown that in the analysis of the product range in activity of machine-building enterprises it is expedient to unite her in groups on various criteria. By results of a research authors have given criteria and conditions of prospects of separate types of goods for the purpose of formation of the perspec-tive production program of the enterprise and also the main directions of devel-opment of assortment policy.
ISSN:1816-4277
2686-8415