THE IMPACT OF SOCIAL MEDIA ON CONSUMERS: ANALYSIS OF TRENDS AND MARKETING STRATEGIES
This scientific article offers a comprehensive analysis of the impact of social media on consumers in the modern world. By illuminating various aspects of this phenomenon, it explores the relationship between social media activity and consumer practices. The authors focus on the influence of social...
Saved in:
| Main Authors: | , |
|---|---|
| Format: | Article |
| Language: | Ukrainian |
| Published: |
V. N. Karazin Kharkiv National University
2024-06-01
|
| Series: | Соціальна економіка |
| Subjects: | |
| Online Access: | https://periodicals.karazin.ua/soceconom/article/view/24112 |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|