THE IMPACT OF SOCIAL MEDIA ON CONSUMERS: ANALYSIS OF TRENDS AND MARKETING STRATEGIES

THE IMPACT OF SOCIAL MEDIA ON CONSUMERS: ANALYSIS OF TRENDS AND MARKETING STRATEGIES

This scientific article offers a comprehensive analysis of the impact of social media on consumers in the modern world. By illuminating various aspects of this phenomenon, it explores the relationship between social media activity and consumer practices. The authors focus on the influence of social...

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Bibliographic Details
Main Authors: Natalia Nazarenko, Yelyzaveta Krytsun
Format: Article
Language:Ukrainian
Published: V. N. Karazin Kharkiv National University 2024-06-01
Series:Соціальна економіка
Subjects:
marketing
innovation
strategy
Online Access:https://periodicals.karazin.ua/soceconom/article/view/24112
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