Analyzing the Influence of Sustainability Benefits on Chilean Consumers’ Intentions to Purchase Refurbished Smartphones

This study examines the willingness of Chilean consumers to buy refurbished smartphones and how various benefits associated with these products, including sustainability advantages, influence their decision-making processes. Utilizing the consumer acceptance model for refurbished smartphones, data...

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Main Authors: Ali Kara, John E. Spillan, Guido Grunwald, German Rojas Cabezas, Nicholas Marquez Alvarez, Victor Raul Nocetti Nuñez
Format: Article
Language:English
Published: Vilnius University Press 2025-05-01
Series:Organizations and Markets in Emerging Economies
Subjects:
Online Access:https://www.journals.vu.lt/omee/article/view/38498
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author Ali Kara
John E. Spillan
Guido Grunwald
German Rojas Cabezas
Nicholas Marquez Alvarez
Victor Raul Nocetti Nuñez
author_facet Ali Kara
John E. Spillan
Guido Grunwald
German Rojas Cabezas
Nicholas Marquez Alvarez
Victor Raul Nocetti Nuñez
author_sort Ali Kara
collection DOAJ
description This study examines the willingness of Chilean consumers to buy refurbished smartphones and how various benefits associated with these products, including sustainability advantages, influence their decision-making processes. Utilizing the consumer acceptance model for refurbished smartphones, data was collected through personal interviews with 190 consumers in a shopping mall setting. The findings indicate that the intention of Chilean consumers to purchase refurbished products is primarily driven by their subjective evaluations of perceived product value and risk as well as their positive brand evaluations. However, environmental concerns did not significantly impact purchase intentions. The study discusses both the theoretical and practical implications of these findings. By identifying enablers and barriers to sustainable consumption among Chilean consumers, our study complements research on the sustainability marketing of refurbished products in emerging markets. Furthermore, it adds to the literature on the evolution of circular economy approaches in emerging markets such as Chile, which differ in both socio-economic and cultural terms from more developed markets.
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issn 2029-4581
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publishDate 2025-05-01
publisher Vilnius University Press
record_format Article
series Organizations and Markets in Emerging Economies
spelling doaj-art-73d430385e0c4a4e98d29042d99f645b2025-08-20T02:07:56ZengVilnius University PressOrganizations and Markets in Emerging Economies2029-45812345-00372025-05-01161 (32)10.15388/omee.2025.16.2Analyzing the Influence of Sustainability Benefits on Chilean Consumers’ Intentions to Purchase Refurbished SmartphonesAli Kara0https://orcid.org/0000-0003-4050-4222John E. Spillan1https://orcid.org/0000-0003-1198-1564Guido Grunwald2https://orcid.org/0000-0003-4648-3370German Rojas Cabezas3https://orcid.org/0000-0003-4038-1592Nicholas Marquez Alvarez4Victor Raul Nocetti Nuñez5Penn State University, YorkUniversity of North Carolina at PembrokeOsnabrück University of Applied SciencesSaint Thomas Aquinas UniversitySaint Thomas Aquinas UniversitySaint Thomas Aquinas University This study examines the willingness of Chilean consumers to buy refurbished smartphones and how various benefits associated with these products, including sustainability advantages, influence their decision-making processes. Utilizing the consumer acceptance model for refurbished smartphones, data was collected through personal interviews with 190 consumers in a shopping mall setting. The findings indicate that the intention of Chilean consumers to purchase refurbished products is primarily driven by their subjective evaluations of perceived product value and risk as well as their positive brand evaluations. However, environmental concerns did not significantly impact purchase intentions. The study discusses both the theoretical and practical implications of these findings. By identifying enablers and barriers to sustainable consumption among Chilean consumers, our study complements research on the sustainability marketing of refurbished products in emerging markets. Furthermore, it adds to the literature on the evolution of circular economy approaches in emerging markets such as Chile, which differ in both socio-economic and cultural terms from more developed markets. https://www.journals.vu.lt/omee/article/view/38498refurbished smartphonessustainability benefitsperceived valuebrand equityChile
spellingShingle Ali Kara
John E. Spillan
Guido Grunwald
German Rojas Cabezas
Nicholas Marquez Alvarez
Victor Raul Nocetti Nuñez
Analyzing the Influence of Sustainability Benefits on Chilean Consumers’ Intentions to Purchase Refurbished Smartphones
Organizations and Markets in Emerging Economies
refurbished smartphones
sustainability benefits
perceived value
brand equity
Chile
title Analyzing the Influence of Sustainability Benefits on Chilean Consumers’ Intentions to Purchase Refurbished Smartphones
title_full Analyzing the Influence of Sustainability Benefits on Chilean Consumers’ Intentions to Purchase Refurbished Smartphones
title_fullStr Analyzing the Influence of Sustainability Benefits on Chilean Consumers’ Intentions to Purchase Refurbished Smartphones
title_full_unstemmed Analyzing the Influence of Sustainability Benefits on Chilean Consumers’ Intentions to Purchase Refurbished Smartphones
title_short Analyzing the Influence of Sustainability Benefits on Chilean Consumers’ Intentions to Purchase Refurbished Smartphones
title_sort analyzing the influence of sustainability benefits on chilean consumers intentions to purchase refurbished smartphones
topic refurbished smartphones
sustainability benefits
perceived value
brand equity
Chile
url https://www.journals.vu.lt/omee/article/view/38498
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