The Ecstasy of Communication. Critical remarks on Jean Baudrillard

The socio-cultural criticism of Jean Baudrillard (born 1929), spans from the political turmoil of France in the late-1960s, to the mediatised world of the 1990s and early 21st century.1 In this process his provocative work on the socio-political role of signs, symbolic exchange, simulation, and hyp...

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Main Author: Pieter Duvenage
Format: Article
Language:English
Published: University of Johannesburg 2022-10-01
Series:Communicare
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Online Access:https://journals.uj.ac.za/index.php/jcsa/article/view/1739
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author Pieter Duvenage
author_facet Pieter Duvenage
author_sort Pieter Duvenage
collection DOAJ
description The socio-cultural criticism of Jean Baudrillard (born 1929), spans from the political turmoil of France in the late-1960s, to the mediatised world of the 1990s and early 21st century.1 In this process his provocative work on the socio-political role of signs, symbolic exchange, simulation, and hyperreality has important implications for communication studies – and more specifically communication theory. The point is that with the “… greater mediatization of society … we are witnessing the virtualization of our world.”2 This contribution briefly reconstructs, firstly, two phases in Baudrillard’s intellectual career – phases that shifted from an early neo-Marxist critique of the modern consumer society to a post-Marxist or postmodern view of society (which include engagements with socio-anthropology; psychoanalysis, sociology, semiology and media theory), and eventually ends in a kind of anti-theory with an extreme fatal vision of the world.3 In section 2 the implications of these two shifts in Baudrillard’s intellectual career are contextualized in the field of media and communication studies – and specifically his concept of the “ecstasy of communication”. Finally (in Section 3) some critical remarks are made on Baudrillard’s fascinating, but problematic, project.
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spelling doaj-art-7345d055b1b64751912b33786cf50b4d2025-01-20T08:52:12ZengUniversity of JohannesburgCommunicare0259-00692957-79502022-10-0125210.36615/jcsa.v25i2.1739The Ecstasy of Communication. Critical remarks on Jean BaudrillardPieter Duvenage0https://orcid.org/0000-0003-1307-4255University of the Free State The socio-cultural criticism of Jean Baudrillard (born 1929), spans from the political turmoil of France in the late-1960s, to the mediatised world of the 1990s and early 21st century.1 In this process his provocative work on the socio-political role of signs, symbolic exchange, simulation, and hyperreality has important implications for communication studies – and more specifically communication theory. The point is that with the “… greater mediatization of society … we are witnessing the virtualization of our world.”2 This contribution briefly reconstructs, firstly, two phases in Baudrillard’s intellectual career – phases that shifted from an early neo-Marxist critique of the modern consumer society to a post-Marxist or postmodern view of society (which include engagements with socio-anthropology; psychoanalysis, sociology, semiology and media theory), and eventually ends in a kind of anti-theory with an extreme fatal vision of the world.3 In section 2 the implications of these two shifts in Baudrillard’s intellectual career are contextualized in the field of media and communication studies – and specifically his concept of the “ecstasy of communication”. Finally (in Section 3) some critical remarks are made on Baudrillard’s fascinating, but problematic, project. https://journals.uj.ac.za/index.php/jcsa/article/view/1739socio-cultural criticismJean Baudrillardpolitical turmoilFranceprovocativesocio-politica
spellingShingle Pieter Duvenage
The Ecstasy of Communication. Critical remarks on Jean Baudrillard
Communicare
socio-cultural criticism
Jean Baudrillard
political turmoil
France
provocative
socio-politica
title The Ecstasy of Communication. Critical remarks on Jean Baudrillard
title_full The Ecstasy of Communication. Critical remarks on Jean Baudrillard
title_fullStr The Ecstasy of Communication. Critical remarks on Jean Baudrillard
title_full_unstemmed The Ecstasy of Communication. Critical remarks on Jean Baudrillard
title_short The Ecstasy of Communication. Critical remarks on Jean Baudrillard
title_sort ecstasy of communication critical remarks on jean baudrillard
topic socio-cultural criticism
Jean Baudrillard
political turmoil
France
provocative
socio-politica
url https://journals.uj.ac.za/index.php/jcsa/article/view/1739
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