El Exploring entrepreneurial orientation in Ecuadorian exporting companies: A PLS-SEM approach

This study investigates the impact of Entrepreneurial Orientation (EO) on the strategic performance of small and medium-sized enterprises (SMEs) in El Oro, Ecuador, focusing on the export sector. Utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM), the research analyzes how five...

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Main Authors: Jean Palomeque-Jaramillo, Emanuel Ferreira-Leite, María José Pérez-Espinoza, Carolina Uzcategui-Sánchez
Format: Article
Language:English
Published: Instituto Tecnológico Superior Jubones 2025-01-01
Series:Sociedad & Tecnología
Online Access:https://institutojubones.edu.ec/ojs/index.php/societec/article/view/454
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author Jean Palomeque-Jaramillo
Emanuel Ferreira-Leite
María José Pérez-Espinoza
Carolina Uzcategui-Sánchez
author_facet Jean Palomeque-Jaramillo
Emanuel Ferreira-Leite
María José Pérez-Espinoza
Carolina Uzcategui-Sánchez
author_sort Jean Palomeque-Jaramillo
collection DOAJ
description This study investigates the impact of Entrepreneurial Orientation (EO) on the strategic performance of small and medium-sized enterprises (SMEs) in El Oro, Ecuador, focusing on the export sector. Utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM), the research analyzes how five dimensions of EO—innovation, risk-taking, proactiveness, competitive aggressiveness, and autonomy—contribute to the operational effectiveness of SMEs engaged in international markets. The analysis highlights that proactiveness and competitive aggressiveness are particularly influential, underscoring their importance in enhancing the strategic posture of SMEs in volatile export environments. Conversely, autonomy shows a more modest impact, suggesting potential external and internal barriers that might curtail strategic independence. The findings elucidate the critical role of specific EO dimensions in promoting adaptability and aggressive market positioning, essential for success in global markets. The study not only provides insights into the dynamics of EO in the Ecuadorian context but also offers practical implications for SMEs aiming to refine their entrepreneurial strategies to better navigate the complexities of international trade.
format Article
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institution Kabale University
issn 2773-7349
language English
publishDate 2025-01-01
publisher Instituto Tecnológico Superior Jubones
record_format Article
series Sociedad & Tecnología
spelling doaj-art-7325e20d81244227a6d9cac863abd5f42025-01-03T20:25:54ZengInstituto Tecnológico Superior JubonesSociedad & Tecnología2773-73492025-01-018110.51247/st.v8i1.454El Exploring entrepreneurial orientation in Ecuadorian exporting companies: A PLS-SEM approachJean Palomeque-Jaramillo0Emanuel Ferreira-Leite1María José Pérez-Espinoza2Carolina Uzcategui-Sánchezhttps://orcid.org/0000-0002-0569-0384Universidad Metropolitana sede MachalaUniversidad Metropolitana sede MachalaUniversidad Metropolitana sede Machala This study investigates the impact of Entrepreneurial Orientation (EO) on the strategic performance of small and medium-sized enterprises (SMEs) in El Oro, Ecuador, focusing on the export sector. Utilizing Partial Least Squares Structural Equation Modeling (PLS-SEM), the research analyzes how five dimensions of EO—innovation, risk-taking, proactiveness, competitive aggressiveness, and autonomy—contribute to the operational effectiveness of SMEs engaged in international markets. The analysis highlights that proactiveness and competitive aggressiveness are particularly influential, underscoring their importance in enhancing the strategic posture of SMEs in volatile export environments. Conversely, autonomy shows a more modest impact, suggesting potential external and internal barriers that might curtail strategic independence. The findings elucidate the critical role of specific EO dimensions in promoting adaptability and aggressive market positioning, essential for success in global markets. The study not only provides insights into the dynamics of EO in the Ecuadorian context but also offers practical implications for SMEs aiming to refine their entrepreneurial strategies to better navigate the complexities of international trade. https://institutojubones.edu.ec/ojs/index.php/societec/article/view/454
spellingShingle Jean Palomeque-Jaramillo
Emanuel Ferreira-Leite
María José Pérez-Espinoza
Carolina Uzcategui-Sánchez
El Exploring entrepreneurial orientation in Ecuadorian exporting companies: A PLS-SEM approach
Sociedad & Tecnología
title El Exploring entrepreneurial orientation in Ecuadorian exporting companies: A PLS-SEM approach
title_full El Exploring entrepreneurial orientation in Ecuadorian exporting companies: A PLS-SEM approach
title_fullStr El Exploring entrepreneurial orientation in Ecuadorian exporting companies: A PLS-SEM approach
title_full_unstemmed El Exploring entrepreneurial orientation in Ecuadorian exporting companies: A PLS-SEM approach
title_short El Exploring entrepreneurial orientation in Ecuadorian exporting companies: A PLS-SEM approach
title_sort el exploring entrepreneurial orientation in ecuadorian exporting companies a pls sem approach
url https://institutojubones.edu.ec/ojs/index.php/societec/article/view/454
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