Price Algorithms as a Threat to Competition Under the Conditions of Digital Economy: Approaches to Antimonopoly Legislation of BRICS Countries

The authors examine certain legal problems of antitrust regulation in the digital economy facing the international community, including BRICS member countries. This article focuses on the problems associated with the use of price algorithms by enterprises as a threat factor to competition. The conce...

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Main Authors: A. Spiridonova, E. Juchnevicius
Format: Article
Language:English
Published: Publshing House V.Ема 2020-05-01
Series:BRICS Law Journal
Subjects:
Online Access:https://www.bricslawjournal.com/jour/article/view/334
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author A. Spiridonova
E. Juchnevicius
author_facet A. Spiridonova
E. Juchnevicius
author_sort A. Spiridonova
collection DOAJ
description The authors examine certain legal problems of antitrust regulation in the digital economy facing the international community, including BRICS member countries. This article focuses on the problems associated with the use of price algorithms by enterprises as a threat factor to competition. The concept of “price algorithm” and the goals of its use by enterprises are analyzed; it is concluded that the use of price algorithms is just one of the tools for conducting economic activity. At the same time, enterprises can pose a threat to competition by using price algorithms as an element of concluding anti-competitive agreements (concerted actions) between enterprises and illegal coordination of their activities. Restriction of competition through the use of price algorithms can harm consumers of goods, works, and services and should be controlled by antitrust authorities. Based on the analysis of the antitrust laws of the BRICS member countries, it is concluded that currently the concept of a “pricing algorithm” is not enshrined in the laws of any of the BRICS member states, however, there are prohibitions on anticompetitive agreements of enterprises and illegal coordination of economic activity. We refute the need to legally enshrine the concept of “price algorithm” in antitrust law. At the same time, it proves that enterprises should be held accountable for the use of the price algorithm as atool to limit competition. The paper proves that within the framework of interstate cooperation of the BRICS countries in the field of competition law, it is necessary to develop common approaches to antitrust regulation in the digital economy, including to ensure auniform approach to regulating and controlling the use of price algorithms by enterprises in the framework of economic activity.
format Article
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institution Kabale University
issn 2409-9058
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record_format Article
series BRICS Law Journal
spelling doaj-art-73129bbfed8f43d88657cd41f7c649ea2025-08-20T04:00:28ZengPublshing House V.ЕмаBRICS Law Journal2409-90582412-23432020-05-01729411710.21684/2412-2343-2020-7-2-94-117162Price Algorithms as a Threat to Competition Under the Conditions of Digital Economy: Approaches to Antimonopoly Legislation of BRICS CountriesA. Spiridonova0E. Juchnevicius1South Ural State UniversityGdansk UniversityThe authors examine certain legal problems of antitrust regulation in the digital economy facing the international community, including BRICS member countries. This article focuses on the problems associated with the use of price algorithms by enterprises as a threat factor to competition. The concept of “price algorithm” and the goals of its use by enterprises are analyzed; it is concluded that the use of price algorithms is just one of the tools for conducting economic activity. At the same time, enterprises can pose a threat to competition by using price algorithms as an element of concluding anti-competitive agreements (concerted actions) between enterprises and illegal coordination of their activities. Restriction of competition through the use of price algorithms can harm consumers of goods, works, and services and should be controlled by antitrust authorities. Based on the analysis of the antitrust laws of the BRICS member countries, it is concluded that currently the concept of a “pricing algorithm” is not enshrined in the laws of any of the BRICS member states, however, there are prohibitions on anticompetitive agreements of enterprises and illegal coordination of economic activity. We refute the need to legally enshrine the concept of “price algorithm” in antitrust law. At the same time, it proves that enterprises should be held accountable for the use of the price algorithm as atool to limit competition. The paper proves that within the framework of interstate cooperation of the BRICS countries in the field of competition law, it is necessary to develop common approaches to antitrust regulation in the digital economy, including to ensure auniform approach to regulating and controlling the use of price algorithms by enterprises in the framework of economic activity.https://www.bricslawjournal.com/jour/article/view/334digitalization of lawdigital lawdigital economyantitrust regulationcartelpricing algorithmbrics lawcompetitionlaw digital environments
spellingShingle A. Spiridonova
E. Juchnevicius
Price Algorithms as a Threat to Competition Under the Conditions of Digital Economy: Approaches to Antimonopoly Legislation of BRICS Countries
BRICS Law Journal
digitalization of law
digital law
digital economy
antitrust regulation
cartel
pricing algorithm
brics law
competition
law digital environments
title Price Algorithms as a Threat to Competition Under the Conditions of Digital Economy: Approaches to Antimonopoly Legislation of BRICS Countries
title_full Price Algorithms as a Threat to Competition Under the Conditions of Digital Economy: Approaches to Antimonopoly Legislation of BRICS Countries
title_fullStr Price Algorithms as a Threat to Competition Under the Conditions of Digital Economy: Approaches to Antimonopoly Legislation of BRICS Countries
title_full_unstemmed Price Algorithms as a Threat to Competition Under the Conditions of Digital Economy: Approaches to Antimonopoly Legislation of BRICS Countries
title_short Price Algorithms as a Threat to Competition Under the Conditions of Digital Economy: Approaches to Antimonopoly Legislation of BRICS Countries
title_sort price algorithms as a threat to competition under the conditions of digital economy approaches to antimonopoly legislation of brics countries
topic digitalization of law
digital law
digital economy
antitrust regulation
cartel
pricing algorithm
brics law
competition
law digital environments
url https://www.bricslawjournal.com/jour/article/view/334
work_keys_str_mv AT aspiridonova pricealgorithmsasathreattocompetitionundertheconditionsofdigitaleconomyapproachestoantimonopolylegislationofbricscountries
AT ejuchnevicius pricealgorithmsasathreattocompetitionundertheconditionsofdigitaleconomyapproachestoantimonopolylegislationofbricscountries