A Marketing Experiment Regarding the Importance of Price Discounts when Booking a Vacation Abroad during Covid-19 Pandemic
When deciding to book a vacation abroad, consumers take into consideration many factors, such as the hotel facilities, its location, the attractiveness of the presentation images, the price and, more recently, the safety measures taken during the COVID-19 pandemic. It is important to understand the...
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| Main Author: | |
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| Format: | Article |
| Language: | English |
| Published: |
Nicolae Titulescu University
2022-06-01
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| Series: | Global Economic Observer |
| Subjects: | |
| Online Access: | http://www.globeco.ro/wp-content/uploads/vol/split/vol_10_no_1/geo_2022_vol10_no1_art_014.pdf |
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