The impact of integrated accounting information on the personality traits of a successful digital accountant

The advancement of digital technologies has facilitated rapid operational procedures, improved efficiency, and minimized expenses of companies listed on the Stock Exchange of Thailand, which has been explored in this study. Behavior, particularly the use of information on successful digital accounta...

Full description

Saved in:
Bibliographic Details
Main Authors: Natnaree Thongdeepan, Punchabhorn Srichanapun
Format: Article
Language:English
Published: LLC "CPC "Business Perspectives" 2025-03-01
Series:Problems and Perspectives in Management
Subjects:
Online Access:https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21906/PPM_2025_01_Thongdeephun.pdf
Tags: Add Tag
No Tags, Be the first to tag this record!
_version_ 1849387904591200256
author Natnaree Thongdeepan
Punchabhorn Srichanapun
author_facet Natnaree Thongdeepan
Punchabhorn Srichanapun
author_sort Natnaree Thongdeepan
collection DOAJ
description The advancement of digital technologies has facilitated rapid operational procedures, improved efficiency, and minimized expenses of companies listed on the Stock Exchange of Thailand, which has been explored in this study. Behavior, particularly the use of information on successful digital accountant personality traits, significantly influences the process of choosing information in the context of digital transformation. This study focuses on the behavior in successfully using accounting information related to the accountant’s personality. The data were collected by using a questionnaire from 124 firms registered on the Stock Exchange of Thailand, utilizing quantitative methods. Furthermore, this study employs regression analysis to process the data. The findings reveal that the use of integrated accounting information for sharing impacts the ability of accountants to adapt to change (b = 0.397), work well under pressure (b = 0.341), and make sound decisions (b = 0.335). Additionally, the formality of accounting information was found to positively influence ethical behavior (b = 0.358). The results highlight the importance of fostering information sharing across departments, particularly in accounting, to enhance adaptability, decision-making, and ethical behavior. Ultimately, this study underscores the crucial role of integrated information systems in supporting accountants’ success in the digital transformation process, enabling firms to achieve their objectives and navigate evolving business environments.
format Article
id doaj-art-72ef8d2360404583ba45b1404563c53c
institution Kabale University
issn 1727-7051
1810-5467
language English
publishDate 2025-03-01
publisher LLC "CPC "Business Perspectives"
record_format Article
series Problems and Perspectives in Management
spelling doaj-art-72ef8d2360404583ba45b1404563c53c2025-08-20T03:42:26ZengLLC "CPC "Business Perspectives"Problems and Perspectives in Management1727-70511810-54672025-03-0123171772810.21511/ppm.23(1).2025.5321906The impact of integrated accounting information on the personality traits of a successful digital accountantNatnaree Thongdeepan0https://orcid.org/0009-0006-7740-2755Punchabhorn Srichanapun1https://orcid.org/0009-0005-6955-5631M.Acc. in Accounting, Lecturer, Department of Accounting, Faculty of Business Administration and Liberal Arts, Rajamangala University of Technology Lanna Lampang, ThailandPh.D. in Accounting, Assistant Professor, Department of Accounting, Faculty of Business Administration and Liberal Arts, Rajamangala University of Technology Lanna Lampang, ThailandThe advancement of digital technologies has facilitated rapid operational procedures, improved efficiency, and minimized expenses of companies listed on the Stock Exchange of Thailand, which has been explored in this study. Behavior, particularly the use of information on successful digital accountant personality traits, significantly influences the process of choosing information in the context of digital transformation. This study focuses on the behavior in successfully using accounting information related to the accountant’s personality. The data were collected by using a questionnaire from 124 firms registered on the Stock Exchange of Thailand, utilizing quantitative methods. Furthermore, this study employs regression analysis to process the data. The findings reveal that the use of integrated accounting information for sharing impacts the ability of accountants to adapt to change (b = 0.397), work well under pressure (b = 0.341), and make sound decisions (b = 0.335). Additionally, the formality of accounting information was found to positively influence ethical behavior (b = 0.358). The results highlight the importance of fostering information sharing across departments, particularly in accounting, to enhance adaptability, decision-making, and ethical behavior. Ultimately, this study underscores the crucial role of integrated information systems in supporting accountants’ success in the digital transformation process, enabling firms to achieve their objectives and navigate evolving business environments.https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21906/PPM_2025_01_Thongdeephun.pdfaccountant personalityaccounting informationbehaviorcorporate adaptabilitydigital accountantdigital transformation
spellingShingle Natnaree Thongdeepan
Punchabhorn Srichanapun
The impact of integrated accounting information on the personality traits of a successful digital accountant
Problems and Perspectives in Management
accountant personality
accounting information
behavior
corporate adaptability
digital accountant
digital transformation
title The impact of integrated accounting information on the personality traits of a successful digital accountant
title_full The impact of integrated accounting information on the personality traits of a successful digital accountant
title_fullStr The impact of integrated accounting information on the personality traits of a successful digital accountant
title_full_unstemmed The impact of integrated accounting information on the personality traits of a successful digital accountant
title_short The impact of integrated accounting information on the personality traits of a successful digital accountant
title_sort impact of integrated accounting information on the personality traits of a successful digital accountant
topic accountant personality
accounting information
behavior
corporate adaptability
digital accountant
digital transformation
url https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21906/PPM_2025_01_Thongdeephun.pdf
work_keys_str_mv AT natnareethongdeepan theimpactofintegratedaccountinginformationonthepersonalitytraitsofasuccessfuldigitalaccountant
AT punchabhornsrichanapun theimpactofintegratedaccountinginformationonthepersonalitytraitsofasuccessfuldigitalaccountant
AT natnareethongdeepan impactofintegratedaccountinginformationonthepersonalitytraitsofasuccessfuldigitalaccountant
AT punchabhornsrichanapun impactofintegratedaccountinginformationonthepersonalitytraitsofasuccessfuldigitalaccountant