The impact of integrated accounting information on the personality traits of a successful digital accountant
The advancement of digital technologies has facilitated rapid operational procedures, improved efficiency, and minimized expenses of companies listed on the Stock Exchange of Thailand, which has been explored in this study. Behavior, particularly the use of information on successful digital accounta...
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LLC "CPC "Business Perspectives"
2025-03-01
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| Series: | Problems and Perspectives in Management |
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| Online Access: | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21906/PPM_2025_01_Thongdeephun.pdf |
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| author | Natnaree Thongdeepan Punchabhorn Srichanapun |
| author_facet | Natnaree Thongdeepan Punchabhorn Srichanapun |
| author_sort | Natnaree Thongdeepan |
| collection | DOAJ |
| description | The advancement of digital technologies has facilitated rapid operational procedures, improved efficiency, and minimized expenses of companies listed on the Stock Exchange of Thailand, which has been explored in this study. Behavior, particularly the use of information on successful digital accountant personality traits, significantly influences the process of choosing information in the context of digital transformation. This study focuses on the behavior in successfully using accounting information related to the accountant’s personality. The data were collected by using a questionnaire from 124 firms registered on the Stock Exchange of Thailand, utilizing quantitative methods. Furthermore, this study employs regression analysis to process the data. The findings reveal that the use of integrated accounting information for sharing impacts the ability of accountants to adapt to change (b = 0.397), work well under pressure (b = 0.341), and make sound decisions (b = 0.335). Additionally, the formality of accounting information was found to positively influence ethical behavior (b = 0.358). The results highlight the importance of fostering information sharing across departments, particularly in accounting, to enhance adaptability, decision-making, and ethical behavior. Ultimately, this study underscores the crucial role of integrated information systems in supporting accountants’ success in the digital transformation process, enabling firms to achieve their objectives and navigate evolving business environments. |
| format | Article |
| id | doaj-art-72ef8d2360404583ba45b1404563c53c |
| institution | Kabale University |
| issn | 1727-7051 1810-5467 |
| language | English |
| publishDate | 2025-03-01 |
| publisher | LLC "CPC "Business Perspectives" |
| record_format | Article |
| series | Problems and Perspectives in Management |
| spelling | doaj-art-72ef8d2360404583ba45b1404563c53c2025-08-20T03:42:26ZengLLC "CPC "Business Perspectives"Problems and Perspectives in Management1727-70511810-54672025-03-0123171772810.21511/ppm.23(1).2025.5321906The impact of integrated accounting information on the personality traits of a successful digital accountantNatnaree Thongdeepan0https://orcid.org/0009-0006-7740-2755Punchabhorn Srichanapun1https://orcid.org/0009-0005-6955-5631M.Acc. in Accounting, Lecturer, Department of Accounting, Faculty of Business Administration and Liberal Arts, Rajamangala University of Technology Lanna Lampang, ThailandPh.D. in Accounting, Assistant Professor, Department of Accounting, Faculty of Business Administration and Liberal Arts, Rajamangala University of Technology Lanna Lampang, ThailandThe advancement of digital technologies has facilitated rapid operational procedures, improved efficiency, and minimized expenses of companies listed on the Stock Exchange of Thailand, which has been explored in this study. Behavior, particularly the use of information on successful digital accountant personality traits, significantly influences the process of choosing information in the context of digital transformation. This study focuses on the behavior in successfully using accounting information related to the accountant’s personality. The data were collected by using a questionnaire from 124 firms registered on the Stock Exchange of Thailand, utilizing quantitative methods. Furthermore, this study employs regression analysis to process the data. The findings reveal that the use of integrated accounting information for sharing impacts the ability of accountants to adapt to change (b = 0.397), work well under pressure (b = 0.341), and make sound decisions (b = 0.335). Additionally, the formality of accounting information was found to positively influence ethical behavior (b = 0.358). The results highlight the importance of fostering information sharing across departments, particularly in accounting, to enhance adaptability, decision-making, and ethical behavior. Ultimately, this study underscores the crucial role of integrated information systems in supporting accountants’ success in the digital transformation process, enabling firms to achieve their objectives and navigate evolving business environments.https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21906/PPM_2025_01_Thongdeephun.pdfaccountant personalityaccounting informationbehaviorcorporate adaptabilitydigital accountantdigital transformation |
| spellingShingle | Natnaree Thongdeepan Punchabhorn Srichanapun The impact of integrated accounting information on the personality traits of a successful digital accountant Problems and Perspectives in Management accountant personality accounting information behavior corporate adaptability digital accountant digital transformation |
| title | The impact of integrated accounting information on the personality traits of a successful digital accountant |
| title_full | The impact of integrated accounting information on the personality traits of a successful digital accountant |
| title_fullStr | The impact of integrated accounting information on the personality traits of a successful digital accountant |
| title_full_unstemmed | The impact of integrated accounting information on the personality traits of a successful digital accountant |
| title_short | The impact of integrated accounting information on the personality traits of a successful digital accountant |
| title_sort | impact of integrated accounting information on the personality traits of a successful digital accountant |
| topic | accountant personality accounting information behavior corporate adaptability digital accountant digital transformation |
| url | https://www.businessperspectives.org/images/pdf/applications/publishing/templates/article/assets/21906/PPM_2025_01_Thongdeephun.pdf |
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